Blog

By: Paige Johnson In today’s competitive digital landscape, brands are always looking for new ways to stand out and creatively engage with their audience. Maybe you can relate? One often overlooked strategy is using playful communication techniques in social media marketing, such as brand banter. Striking the right balance between engaging and connecting with your audience personally while maintaining professionalism …

By: Samantha Scott, APR In today’s economic climate, characterized by high interest rates, national debt discussions, and consumer pullback, businesses face significant challenges. However, this is also a time of opportunity for business leaders who can adapt their marketing strategies effectively.  One key approach recommended by leading economists (interesting that they are talking about marketing, no?) is to leverage your …

By: Yliana Vilella Public relations often involves diverse influences and perspectives – both by the initiators and certainly among the audiences. From crafting compelling narratives to navigating complex communication strategies, women have long played a central role in contributing to the public relations landscape. Their natural leadership strengths in authenticity, inclusivity, and flexibility have paved the way for innovative approaches …

By: Ellie Marchiori Now is the perfect time for businesses to engage in some spring cleaning for their marketing. Just as we declutter our homes and embrace a fresh start, your marketing strategies deserve the same attention. Follow these five steps to revitalize your marketing approach for growth and success this year! 1. Dust Off Your Brand Messaging Start your …

By: Yliana Vilella When planning communication, companies often focus on external stakeholders – clients and customers. However, one key audience frequently overlooked is the internal audience – the employees and stakeholders within the organization and critical messaging vital to their involvement and understanding. Internal communication also plays a crucial role in organizational success, serving as the vital link between the …

By: Ellie Marchiori Valentine’s Day isn’t just about hearts and flowers; it’s an opportunity for businesses to deepen their connection with customers. In the world of marketing, understanding the psychology behind customer relationships is crucial. What truly appeals to customers, and how can businesses build and maintain these connections effectively? We’re here to help dig into the tactics that have …

Yes, ChatGPT came up with that title… It’s amazing what AI (artificial intelligence) can do and how far it’s come in just one year.  At its core, marketing hasn’t changed since its inception. The core theory applies – know your target audience, provide them with an appealing offer for a product or service that can improve their lives (need or …

If you get asked, “Who are you marketing to?” or “Who are you trying to reach?” You may have a simple answer to this: “My customers.” However, it isn’t always that simple. There are many factors that should be considered when developing audience profiles and communicating with them.  Before you publish your first social media post, consider who your audience …