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The Influential Role of Women in Shaping Communication Strategies

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By: Yliana Vilella Public relations often involves diverse influences and perspectives – both by the initiators and certainly among the audiences. From crafting compelling narratives to navigating complex communication strategies, women have long played a central role in contributing to the public relations landscape. Their natural leadership strengths in authenticity, inclusivity, and flexibility have paved the way for innovative approaches …

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5 Tips for Spring Cleaning Your Marketing Strategies: A Fresh Approach for Growth

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By: Ellie Marchiori Now is the perfect time for businesses to engage in some spring cleaning for their marketing. Just as we declutter our homes and embrace a fresh start, your marketing strategies deserve the same attention. Follow these five steps to revitalize your marketing approach for growth and success this year! 1. Dust Off Your Brand Messaging Start your …

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The Power of Internal Communication in Today’s Business Climate

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By: Yliana Vilella When planning communication, companies often focus on external stakeholders – clients and customers. However, one key audience frequently overlooked is the internal audience – the employees and stakeholders within the organization and critical messaging vital to their involvement and understanding. Internal communication also plays a crucial role in organizational success, serving as the vital link between the …

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The Psychology of Valentine’s Day Marketing: What Appeals to Customers?

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By: Ellie Marchiori Valentine’s Day isn’t just about hearts and flowers; it’s an opportunity for businesses to deepen their connection with customers. In the world of marketing, understanding the psychology behind customer relationships is crucial. What truly appeals to customers, and how can businesses build and maintain these connections effectively? We’re here to help dig into the tactics that have …

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Avoid Costly Marketing Mishaps, Get to Know Your Audience

In blog, Featured News by getpushing

If you get asked, “Who are you marketing to?” or “Who are you trying to reach?” You may have a simple answer to this: “My customers.” However, it isn’t always that simple. There are many factors that should be considered when developing audience profiles and communicating with them.  Before you publish your first social media post, consider who your audience …

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3 Tips To Get Camera Ready (Media Training)

In blog, Featured News by getpushing

The news is hungry, and they are always looking for the next best story. This could be good or bad for your brand. Either way, a good relationship with the local media and proper media training are critical to success. The news has taken many shapes over the years. With print publications, broadcast, television, blogs, podcasts, and social media, the …

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Celebrating National Women’s Small Business Month

In blog, Featured News by getpushing

As a certified women-owned and led small business, our team at Pushing the Envelope recognizes the importance of National Women’s Small Business Month to highlight the advancements made by women in business and celebrate women business owners. According to the U.S. Small Business Administration (SBA), in 2019, women-owned businesses represented 42% of all U.S. businesses and generated $1.9 trillion in revenue. Today, there …

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Recognizing Emotional Wellness Month – How PTE Fosters A Positive Working Environment

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Everyone has experienced stress before, especially in today’s society. With the constant need to feel available or other triggers such as financial complications or personal relationships, stress surrounds us. When it comes to the marketing and communication industry, stress has become somewhat of a running joke. With clever memes and photos, social media has created an environment to laugh at …

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How to Increase Ad Revenue With Strategic Google Ads

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With the thousands of ways you can market your business – and yes, we actually believe this, hence our new podcast, 1000 Ways to Market Your Business – utilizing Google Ads should be on the top of your list for impacting your bottom line.  For one, these ads are highly targetable. You can outline your target audience and directly advertise …