By Morgan Reed
Marketing and Communications Intern
Hello! My name is Morgan Reed and I am originally from Houston, Texas. I am currently in my last semester at Florida Gulf Coast University in pursuit of my bachelor’s degree in communication with a dual concentration in communication studies and public relations. I moved to the Fort Myers area three years ago and have fallen in love with the city. From the surrounding environment in our local community, to the university, and all the businesses that have been prospering over the past few years, I could not imagine myself anywhere else and couldn’t be happier to have chosen this area as my home.
As successful individuals in the public relations industry, it is important to be curious and to look beyond what is and envision what could be. The key is to always look ahead, see where the industry is going and anticipate trends. In my everyday life I am constantly living this way – continuously searching for new opportunities and creating new ideas. I feel that with this quality I have I could be very resourceful and efficient in the public relations industry.
From this internship experience with Pushing the Envelope, Inc., I am hoping to gain as much hands on experience in the public relations sector as I can. I am always planning ahead and staying organized and feel with my critical thinking skills and action-oriented attitude, I could learn a lot over these next few months. I hope to gain transferable skills that I can apply to a wide variety of industries, since I am still indecisiveon what direction I want to go in after graduation. Learning the ins and outs, so to speak, of the public relations sphere is something I am hoping to understand better after this 10-week opportunity as well.
One area I would like to gain more understanding on in particular is the elements involved in branding – building partnerships and communications with clients and the community. I also hope to learn what social media strategies and engagement can help a businesses prosper. I am looking forward to working with each member of the Pushing the Envelope team and to gain insight and knowledge from their experiences so I can better understand all the elements that are essential when managing a successful mixed marketing communications firm.