The ongoing COVID-19 pandemic has forced healthcare public relations (or PR) to the forefront of public and media attention. Now more than ever, healthcare PR is critical. Despite much of the news being centered on the Coronavirus pandemic, it should not diminish the importance or prominence of other types of healthcare news, information, findings, technology, etc. Leading companies, practices, and …
3 Strategies to Help Kickstart Your Reopening
Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for. Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …
3 PR Tips for Earning Media Coverage Amid the Current Crisis
When news first broke about COVID-19 being declared a global pandemic, it consumed media’s attention, flooding the already saturated news landscape. Fast forward to now, COVID-19 still makes up a majority of the ongoing news coverage locally and around the world. However, media has started to normalize a bit, shifting its focus to other non-COVID-19 related topics. While we certainly …
How to Shine Through the Rain
Despite being known for our illustrious year-round sunshine, we are now in the heart of the Southwest Florida rainy season. Much like we receive heavy rain showers day after day, journalists too experience their own form of a downpour. Except, instead of rain, they are flooded with emails. Hundreds upon hundreds of emails. If you’re like most individuals sharing a …
Meet A Local Reporter
Do you want more people to know about your business? Are you interested in having a story written about your product or services, but aren’t sure how to get the ink? Strategic public relations can help – if you employ proper media relations. While all journalists and local reporters follow the same ethical rules and best practices for presenting news, …
A Great Learning Experience
Written By: Lauren Eissey
My experience with Pushing the Envelope (PTE) has been a great learning experience so far. It’s hard to believe that we are in November and it’s even harder to believe that I’m at the midpoint of my internship. Since joining, I have become familiar with PTE clients such as Six Bends Harley-Davidson, CRS Technology Consultants and CPR Tools, Inc.
The Best Way to Become a Pro!
Written By: Wytske Rijpkema
What I’ve learned so far at Pushing the Envelope, Inc. includes a thousand new things. I’ve written news releases, media alerts, put together presentations and so much more. I’ve also learned a great deal about graphic design, how to re-size photos and graphic images and how to incorporate creativity into PR. It’s nice to see how things are applied outside the classroom and outside my textbooks.
What I’ve Learned So Far In My Internship
By: Christina Garcia Since starting at PTE, I have learned so much about working at a mixed marketing communications firm that I can’t comprehend everything that I needed to learn when I began this internship. I have learned about important writing styles and PTE preferences that have become habitual to me as well as important marketing concepts to understand when …
Thank you Kayla for your time at PTE!
Exit Blog Spring 2015 Internship Written By: Kayla Chasney I would like to thank Pushing the Envelope for welcoming me into the company for the past few months. I have gotten more out of this internship then I could have ever imagined. Working in an agency setting has helped me immensely with time management skills and adapting to be …
Does Local PR Matter for National Brands?
For those of you working for national brands the question sometimes arises, “do we really need a local PR person or local PR effort?” Sometimes the answer is “no,” but sometimes the answer is “yes” and it all comes down to the scenario. One prime example is work we did with West Marine when they opened their Fort Myers flagship …
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