By: Matt Mernin
Interactive Web Developer
Having a website should be a given for any business. A decade ago it would have been considered an option. If you don’t have one, or if you are considering a redesign, a budget is one of the most important things to consider. Your website is the primary digital platform used to represent your company / brand. It should be considered an investment, rather than a flat expense.
The key elements of a functioning business website include:
- Accurate information
- Easily accessible
- Represent your company’s brand image properly
- Demonstrate confidence in the specific field of business to the end user
For those with existing websites, consider this. A first time visitor should be able to perform tasks in the right order on their first attempt. Otherwise, frustration sets in and they are likely to leave. The same goes for your content and graphics… are they up to date, does it provide added-value, does it address all of your services and staff? Still thinking you don’t need a website redesign?
Maybe you should rethink that…
I need a website. How should I budget for it?
Each website is unique and the cost for each should reflect that. The number of pages, amount of content, complexity and interactivity all factor in. You might be asking, “How much does it cost per page?” The idea of pricing a website based on its page count is very common. However, a red flag should be thrown if you ever hear a web design and development company charging based on the number of pages.
At Pushing the Envelope, our expert team we start with a questionnaire and then spend one-on-one time with each client to research and analyze the needs of your company, and the needs of your customer. Then we can provide an estimate within your budget based on our expert recommendation – to meet your goals, not your page count.
The amount of content, the strategic planning, the types of tools and features, and the custom design are very important when producing an accurate website proposal. Content development is a good example. If you have content written for your new website or have content on your existing website, chances are we will modify it and create new content. Ease of access plays an important role when delivering the correct information efficiently.
Each one of these of elements can vary as part of our overall plan. The number one deciding factor though, is your website budget. Consider the importance of a quality web presence, what your goals are and then look at your budget. All websites should be treated differently and are not created equal.
How can we help you develop a website budget and, ultimately an awesome website for your business?