By Richa Srivastava
Marketing and Communications Intern
If you’re a business-owner – whether your company is national or international, online or brick-and-mortar, mom-and-pop or corporation – one thing is certain: your company needs to be active on social media. This is sometimes easier said than done; however, in today’s day and age, social media is critical to the success of many companies, no matter what the industry, and today I want to talk to you about one social media site that is highly underrated: Pinterest.
Before you laugh or throw in the towel and decide Pinterest isn’t for you, let me explain why you should reconsider. According to a post on SocialCompass, image-centric social media sites are on the rise and will succeed in 2014. You may conclude that Pinterest indeed isn’t for you and your company, but let me try to sway your mind before you put your foot down.
Pinterest is a giant, online scrapbook where users can “pin” photos of just about anything onto various pin boards; animals, food, clothing, location; if there’s a picture of it, it can be pinned. Users create different boards to categorize photos they have pinned; for example, my Pinterest includes boards for recipes I want to try, fashion I love, places I want to travel to, etc. Pinterest also allows users to follow people and companies with whom they share the same interests; for example, some of the pinners I follow include my friends, various retailers where I like to shop, and the Food Network for recipe ideas.
For some industries, such as retail, joining Pinterest is a no-brainer; however, if you are in the legal industry, for example, Pinterest may not be the most suitable social media platform for your company. Still, Pinterest is an effective platform that allows customers to visualize what your company entails. In fact, there are several advantages to having a presence on Pinterest. One of the greatest advantages is that user engagement is extremely high, and for companies targeting women, Pinterest can play a tremendous role. According to an article by AdWeek, women trust Pinterest more than Facebook and Twitter. Unlike other social media sites where people strive to have followers, Pinterest is used solely for people to express their interests; followers are an added bonus.
Another advantage is being able to discover your followers’ interests based on their pins and comments they make on pins. For many companies, Pinterest offers free, valuable insight into their consumers’ minds. Pinners can also upload photos and create their own pins. For many businesses, this is helpful because it allows companies to create pins of anything, from food they serve, to animals that are up for adoption, to houses for sale; the list is endless.
Pinterest can also be integrated with a company’s Facebook page, Twitter account, website or blog. Pinterest allows companies to run integrated campaigns across all of their social media platforms. In addition, Pinterest allows users to be linked back to a company or individual’s other social media sites.
Pinterest’s ease of use is a key factor that can play into greater sales for many companies, and hopefully this article helps give some insight on what Pinterest is and why it is a beneficial social media platform. If you are already on Pinterest, or looking to create an account and are unsure of how to obtain more followers, this article is a great place to start. For more information on how to make the most of your Pinterest, take a look at this article from PR Daily!