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By Michaela Jones

Marketing and Communications Intern

Hello! My name is Michaela A. Jones I am a new intern here at Pushing the Envelope (PTE). I am 18 years old, making me the youngest member in our group of interns. All of them have been in college for a while and have received degrees, while I just graduated from high school. I attended Archbishop Coleman F. Carroll High School in Miami where I was a member of multiple clubs, including softball, volleyball, and their award-winning drum line. Originally, I hail from Newport, Rhode Island, but due to my father being an officer in the Navy, we didn’t live there for long. My family and I moved around quite a bit when I was younger, and after a couple of years of this pattern, we finally settled down in the sunny, exotic city of Miami when I was six years old. I lived there for 12 years until recently, when I was accepted into college here in Fort Myers, so I packed up my bags and made the move.

After moving from the east coast to the west coast, I started attending classes at Florida Southwestern State College (which most of you know as Edison Community College) and I’m currently working for my AA.  I am part of certain clubs including DIVE Club, which involves scuba diving and beach conservation throughout Florida – the first step in the direction of my dream career. I hope to pursue a career in the medical field, but more specifically Physical Therapy (PT).

While interning here at Pushing the Envelope, I hope gain experience of a company setting and to also get a feel for different occupational pursuits – to see what else is out there – in case I don’t want to go into the medical field. I also hope to gain knowledge on how the workforce works and what are best professional practices and etiquette.

Well, here I am on the Gulf side, and I am ready to get down and learn what I need to know to have a successful life. And I am excited to begin this intern program to start this next chapter in my life!

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By Angela Navarro

Marketing and Communications Intern 

My name is Angela Navarro, and I am one of the new interns for the Fall Internship Program at Pushing the Envelope.  Currently, I am enrolled in one of my last semesters at Florida Gulf Coast University (FGCU), due to graduate in spring of 2015 with a Bachelors in Communication with a concentration in public relations and a minor in marketing.

When I first started at FGCU I did not have an interest in Communication or Public Relations, I was an undeclared major with out much knowledge of what Public Relations even was.  I first found an interest and passion for Public relations and marketing while attending one of the Florida Public Relations Association (FPRA) student chapter meetings around my junior year. Soon afterward, I started taking courses pertaining to PR and marketing and came to find that public relations was the right field for me; and now I am a senior, and the Secretary for the Student Chapter of FPRA.  After graduation I hope to go to graduate school, obtain my APR, and stay a member of the FPRA.

Working with others was one skill that I learned through the FPRA. Mixing and collaborating ideas in meetings came in handy with my courses. In these courses, I gained hands-on experience not only working in groups, but with clients as well.  Many of my course projects consisted of developing campaigns for these clients.  While I did gain some knowledge about the ins and outs of campaigns and clients, I am thrilled to be interning for Pushing the Envelope and hope to gain real world public relations and marketing experience.

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By Chelsea Bear

Marketing and Communication Intern

 

Hello! My name is Chelsea Bear and I am extremely excited to announce that I am one of the new interns at Pushing The Envelope (PTE) for the Fall Internship Program.  I am currently a senior at Florida Gulf Coast University (FGCU), pursuing my bachelor’s degree in communication with a specialization in public relations.  I was born and raised in Florida, right outside of Fort Lauderdale in a city called Sunrise; which is also home to the Florida Panthers.  Three years ago I moved to Fort Myers to attend FGCU and couldn’t imagine myself anywhere else.

As a student I have always loved being involved; therefore, I am an active member of various organizations and clubs on campus at FGCU.  In my free time, I enjoy cheering on the Eagles at different sporting events, as well as relaxing with my friends on the beach.  As a Florida native, I have grown to appreciate the sunshine and picture perfect locations that this area has to offer!  I also love to travel, listen to music and to simply be surrounded by my family and friends.

Originally when I began my journey at FGCU, I was unsure of the specific degree I was most interested in pursuing.  Once I started taking communication and public relations introductory courses, my passion for this field of work formed, and I realized that this is the direction I want to lead my life.  As a result, I am here at PTE looking forward to the upcoming months and what they will bring.

I have learned about public relations in the classroom, but nothing can compare to the hands on experience of learning the true day-to-day lifestyle of a PR specialist.  I am eager to truly embark in this journey and to gain knowledge about social media strategies, reputation management and branding to name a few. Working alongside the professional staff and fellow interns, I am anticipating a very rewarding experience here at Pushing The Envelope!

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By Morgan Reed

Marketing and Communications Intern

 

Hello! My name is Morgan Reed and I am originally from Houston, Texas. I am currently in my last semester at Florida Gulf Coast University in pursuit of my bachelor’s degree in communication with a dual concentration in communication studies and public relations. I moved to the Fort Myers area three years ago and have fallen in love with the city. From the surrounding environment in our local community, to the university, and all the businesses that have been prospering over the past few years, I could not imagine myself anywhere else and couldn’t be happier to have chosen this area as my home.

As successful individuals in the public relations industry, it is important to be curious and to look beyond what is and envision what could be. The key is to always look ahead, see where the industry is going and anticipate trends. In my everyday life I am constantly living this way – continuously searching for new opportunities and creating new ideas. I feel that with this quality I have I could be very resourceful and efficient in the public relations industry.

From this internship experience with Pushing the Envelope, Inc., I am hoping to gain as much hands on experience in the public relations sector as I can. I am always planning ahead and staying organized and feel with my critical thinking skills and action-oriented attitude, I could learn a lot over these next few months. I hope to gain transferable skills that I can apply to a wide variety of industries, since I am still indecisiveon what direction I want to go in after graduation. Learning the ins and outs, so to speak, of the public relations sphere is something I am hoping to understand better after this 10-week opportunity as well.

One area I would like to gain more understanding on in particular is the elements involved in branding – building partnerships and communications with clients and the community. I also hope to learn what social media strategies and engagement can help a businesses prosper. I am looking forward to working with each member of the Pushing the Envelope team and to gain insight and knowledge from their experiences so I can better understand all the elements that are essential when managing a successful mixed marketing communications firm.

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Can It LogoThe holidays are right around the corner, and with Thanksgiving only weeks away, we’re excited to announce the kickoff of our 4th Annual CAN IT! Campaign! Each year, Pushing the Envelope teams up with local restaurants, shops, salons and more to collect non-perishable food items to benefit those who the Community Cooperative Ministries, Inc. serves. We invite you to join us in partnering with CCMI to provide meals for those who are less fortunate right here in Southwest Florida.

We’ve set up drop-off locations across the greater Fort Myers and Naples areas to collect non-perishable food items from October 20 to November 20. Last year, we exceeded our goal of 1,000 items, and this year we’re kicking it up a notch to 1,500 items. We won’t be able to reach this goal and feed those in need without your help. Next time you’re dining out, boarding your animal for vacation or even having your hair or nails done, bring along a few cans and place them in the wrapped boxes on your way in. Every food item helps, so even one can makes a huge difference.

Would your business like to join in and serve as a drop-off location? Contact us today at (239) 221-2858 or email us, and we’ll set you up with a collection box and flyer for your business!

CAN we feed the hungry in Southwest Florida? Yes, we CAN!

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We’re hiring! Are you looking for an opportunity to advance your career in the field of communications, marketing and public relations in a fast-paced and team-oriented environment? Pushing the Envelope, Inc. is excited to announce the search for a Public Relations Specialist / Project Manager!

Our team here at PTE is dedicated to providing the best possible communication and marketing solutions to a variety of clients, which involves team collaboration to identify areas of improvement, create solutions and present those solutions to our clients.

As the Public Relations Specialist / Project Manager, this person will develop and execute public relations strategies and serve as a client liaison, while working closely with the Brand Manager and other Project Manager. They will also assist with production services, which include: PR activities, reputation management services and social media strategy.

Pushing the Envelope, Inc. is excited about its continual growth and looks forward to bringing on someone who will become a part of it! If you’re interested and would like to apply, please check out the Careers section of our website!

Now Hiring

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By Evan Leeper

Marketing and Communications Intern

 

Hey there! My name is Evan Leeper; I am one of the newest members of Pushing the Envelope’s Summer Internship Program. I received my bachelor’s degree in marketing with a minor in advertising and management from Florida Gulf Coast University (FGCU). I have since decided to continue my education and am now striving towards a M.B.A. with a concentration in marketing; I will be graduating in the fall of 2014. I have attended FGCU since 2007 and have seen the campus grow from about six academic buildings to the sprawling campus it is today. I have grown with this university, and it has grown with me, which is why I decided to pursue my M.B.A. at FGCU as well.

When I began my education at FGCU, I had a passion for the sport of paintball. I believe my love for the sport comes from my competitive nature and my willingness to work with others. The University, at the time, did not have a team, so I decided to start one. Recently, FGCU paintball received first place in the national championships, competing against over 163 other colleges. The championships were aired on CBS Sports nationally, which makes me proud – especially as a marketing major – to give back to FGCU for the education they have provided me by putting their name on the map.

After taking my first introduction to marketing class, I quickly became obsessed with marketing and advertising. In my academic studies, I have produced three separate advertising campaigns for non-profits and small businesses. These campaigns encompassed social media, public relations and traditional mass media. This led me to begin other projects at home that allowed me the freedom to work with some of the same students outside of class. Naturally, this led me to Pushing the Envelope, as they provide some of the same services.

While I did learn a lot completing some of these projects, I know there is so much more to the world of marketing and am hoping to gain more knowledge of the industry. While attending internship orientation, it became clear that there was much to be understood, and I look forward to working with Pushing the Envelope as they help me prepare for my career in the marketing industry.

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By Lindsey Blest

Marketing and Communications Intern

Hello, my name is Lindsey Blest. I am a new intern here at Pushing the Envelope (PTE). I hail from further north than most of the interns at PTE, from a county called Lancaster in Pennsylvania – more affectionately known as home to the Amish. (Disclaimer: I am not Amish.) I am a country girl by address, but a city dweller at heart. Outside of my studies, I am an avid runner, long-time barista, and freelance photographer.

The field of communications is vibrant and vivacious, always expanding into the cusp of what drives society. I long to be a part of that vibrancy, which is why I am majoring in communication at Lancaster Bible College (LBC).

As I pursue a degree in communication, I desire to build a foundation of experience in order to propel me out into the workforce after graduation. The highlights of my undergrad career thus far include: being the editor-in-chief throughout the publication of the first three issues of Charge, LBC’s fine arts magazine; working as the communications coordinator for two campus cafes; and completing a journalism internship with Lancaster Newspapers, Inc.

So what brings this northerner south?” you may be wondering. The reason involves more than palm trees and sunshine. As I searched for a summer internship to follow my sophomore year, I looked for a location outside of my hometown, wanting to expand my connections and experience. I have previously dabbled in a number of communication-related fields, but none that were prevalently public relations. I stumbled upon Pushing the Envelope in my research and quickly realized an internship with PTE would not only offer me exposure to public relations but also other facets of marketing and communications.

From PA to FL, here I am, in Fort Myers, beginning a summer internship with Pushing the Envelope. I am quite excited to learn and absorb all that I can about marketing and communications from this team of professionals!

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Matt Mernin

By Matt Mernin

Interactive Web Developer

Notification

If there’s one thing you can count on with Facebook, it’s change. Your page may have already been updated, but if not, you will eventually receive a notification (as seen pictured on right), allowing you to update immediately, or wait until the date noted. When this change occurs, there are a few things to note.

In this blog post, I’m going to discuss a few of the most noticeable updates that Facebook page admins can expect to see and some steps you may need to take to adjust properly to the update.

Updated Page Timeline Design

In the current Facebook timeline, an overview of the page manager appears at the top.  That section is where admins can see all of their posts, messages, and pages to watch, to name a few. Rest assured the data you normally see will still be available, but will be accessed differently. With the latest Facebook update, there will be a new menu going across the top of your page with the options: Page, Activity, Insights, and Settings. Below is a quick reference for finding all the data you’ve grown accustomed to seeing:

FB Headings

FB Apps

  • Page – This is the default landing page when your Facebook page loads. You will see pretty much everything as the previous page (current as of May 30, 2014), but with a couple things moved around. For instance, if you have page apps or tabs installed, these can now be found on the left side of your timeline, below the “About” section.
    The center of the timeline will be the News Feed, where you’ll find all of the posts published by your business. On the right, you will notice a shortcut menu showing the current week’s activity, such as Page Likes, Post Reach, and message notifications. Each one of these options is interactive and show more details when you hover your mouse over them.
  • Activity – This page is where all of your messages can be seen, as well as your page notifications.
  • Insights – Here is where you will find all of the data associated with your page with a new sub-menu that appears below the new manager menu. By default the sub-menu option is the summary, including: page likes, post reach, engagement, your most recent posts, and pages to watch. For a more drilled down version of your Facebook Page Insights, you can either click on the title of each section, or simply click on the other options of the sub menu which are: Likes, Reach, Visits, Posts, and People.
  • Settings – This is you can access all of your Facebook page settings that would previously be accessed by clicking the Padlock icon in the top blue bar. This page includes everything from General settings and privacy to apps associated with your Facebook Page.

Updated Cover Photo Format

Wait, another cover photo change? Really?? Not to worry, though. The change only affects how you should display the content on the photo, not the actual photo size. Here is a quick guide to help with making the conversion.

As I just mentioned, the Facebook cover photo dimensions are staying the same at 851 x 315 pixels, so there no need to change the size. Like the previous version, you the Facebook profile picture will still overlay the cover photo, so keep this in mind when you design it. See example below.

Old FB Cover

In the new June 2014 Facebook cover photo, there are a few things that can affect the design. Previously, the company information was displayed below the cover photo. As you will see in the next example below, the company information is now overlaying the image. In addition, there will also be a few buttons floating on the cover photo. All of these changes may affect your current Facebook cover photo designs, so be aware and adjust accordingly.

New FB Cover

To help with your design needs I’ve put together a Cover Photo Template in Photoshop, and can be downloaded here. Just make sure to hide the layer labeled “hide this layer”.

If all of these changes are causing you to experience difficulty breathing or dizziness, then take a slow deep breath because Pushing the Envelope is here to help. For any of your social media needs, Facebook or otherwise, we have a staff dedicated to all things web-marketing-related for your business’ online needs! Call us at (239) 221-2858, or contact us on our website at http://getpushing.com/contact-us/.

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