samantha scott, apr, public relations fort myers By: Samantha Scott, APR

As many of you know we work with Scott Fischer Enterprises (SFE) and, most notably in our market, their newest and largest endeavor – Six Bends and Six Bends Harley-Davidson. What you may not know, however, is how much branding is involved in that project and how handlebars can drive a multi-million dollar project. Allow me to introduce you to the lore of Six Bends, a case study in branding.

 

Six Bends, Six Bends Harley-DavidsonSix Bends as a name, concept and brand was the brainchild of Shook Kelley, a branding and urban development organization. It started with handlebars that were made popular in the 1970s. Over months of research and work they created meaning, adding layers of detail and depth to the overall brand of Six Bends Harley-Davidson.

We had the opportunity to help implement it and drive all the communication surrounding it. It is now a worldwide destination for Harley-Davidson enthusiasts, a community event center, a weekend hang out, an attraction for passersby and residents alike. How? Six Bends was designed to be a place where everyone belongs, but where everyone can get something unique- an experience unto their own.

This sounds great, but from a marketing and communication perspective, how do you implement that? How do you support that with messaging, involve employees and customers – your tribe – in perpetuating this? The answer Read the rest of this entry »

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20140926_130911By Chelsea Bear

Marketing and Communications Intern

 

As I complete my marketing and communication internship at Pushing the Envelope, Inc., I can’t help but reflect and be grateful for the experience I’ve had.  I would like to share with you a little bit about the experience I had in the Rise Up Program.

Before I began this journey, I had no clue what to expect.  I came into this internship with an open mind to try something new and the information I’d learned from lectures and projects from my classes at Florida Gulf Coast University. Two semesters and seven months later, I realized that this internship has built and shaped my future. I am extremely fortunate to have been able to extend my internship into two full semesters.  All of the hands-on opportunities that I was able to pursue while interning at PTE have helped me feel extremely comfortable about entering the ‘real world’ as a professional in this field.

With any new chapter in your life there will be obstacles but, in my opinion, that is when Read the rest of this entry »

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I was told throughout my childhood that it would be impossible to “change the world,” and that I should not take on such a large feat as I would likely be disappointed. I never let this sway my belief, though, that each of us has the potential to make a difference for any cause we care about. As president of No Race | No Hate , a student organization at Florida Gulf Coast University focused on celebrating diversity and demystifying the concept of race, I was proud to work with my peers to launch an interactive project on our campus. Our project, coined the Peace Wall, prompted students and staff members to finish the phrase, “I will change the world by…”.

The No Race | No Hate Peace Wall at Florida Gulf Coast University

After reading the responses, we gathered a group of students to ask how they would go about creating the changes they wrote about, but the responses Read the rest of this entry »

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Kate HeadshotAfter having worked in public relations and marketing in Lee County for the past five years, I’m thrilled to join the team at Pushing the Envelope! As the Public Relations & Project Manager, I hope to bring creative ideas, a love for communications and a solution-based attitude to all of my clients.

Although originally from Vermont, I’ve lived in Fort Myers for 19 years. I attended the University of Florida and Read the rest of this entry »

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Are you passionate about communications? Proactive and hardworking? Love to write? Have a desire to grow and learn new skills in your profession? Because Pushing the Envelope is looking to expand our award-winning team!

Who are we? We are a communications firm that focuses on people. We pride ourselves on the quality of work that we do and the relationships that we cultivate with our clients. We believe Read the rest of this entry »

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