Have you read our top-performing blog post on the benefits of community involvement? It’s earned more than 2,321 visits and remains a top blog to this day. If so, we have some updates for you. If not, you’re in for a treat… The opportunities for networking, brand exposure, content development, team building, and attracting local talent were among the top …
Pushing the Envelope Launches Podcast
Pushing the Envelope, Inc. (PTE) has added another resource for businesses in Southwest Florida and beyond, launching the firm’s first-ever podcast entitled “1000 Ways to Market Your Business.” The show’s host, Samantha Scott, APR., invites PTE team members to join her in explaining the multitude of ways marketing can help a business grow. The show takes listeners on a deep …
How AI is Changing Marketing and Public Relations
Technology has advanced tremendously since its inception and will only continue to do so — and quickly. The creation of artificial intelligence is technology’s and the world-wide web’s newest brainchild, and it’s dominating headlines. Fear not; artificial intelligence was created to enhance our lives, not take them over. In the fields of public relations and marketing, artificial intelligence tools are being …
PTE President Inducted as FGCU’s Foundation Board Chair
Samantha Scott, APR, President and Owner of Pushing the Envelope, Inc. (PTE), a local strategic marketing communication firm in Fort Myers, was inducted as Chair of the Florida Gulf Coast University (FGCU) Foundation Board. Scott has served on the FGCU Foundation Board since 2016 and is the first FGCU alumni and second female to serve as the Chair. Scott will serve …
3 Things to Look For in a Marketing Firm
Having options is good. But when you’re comparing dissimilar things or don’t have the same grading scale for all the options, it can become difficult or, worse, invaluable. Selecting the right marketing firm is no different. No marketing firms were created equal – even though it may seem like they are all alike. They may provide similar services or functions, …
Beyond the Hype: 3 Proven PR Strategies for Success
By Samantha Scott, APR The news media is dying. Fake news is rampant. People only use social media to get information. You’ve likely heard all of these at some point. While the way we obtain and consume information has changed (especially rapidly in the last five years), it does not diminish the importance or need for strategic, effective, public relations. …
Exceeding Goals Through Successful Event Promotion
ISSUE: Pushing the Envelope, Inc. (PTE) served as the agency of record for Junior Achievement of Southwest Florida (JASWFL), a local office of the national organization Junior Achievement, whose purpose is “to inspire and prepare young people to succeed in a global economy.” Annually, JASWFL hosts a business Hall of Fame event, serving as its main fundraising source to continue …
Marketing and Communication During an Economic Downturn
By Samantha Scott, APR Unless you haven’t seen any news, been on social media, listened to a podcast, or talked to anyone recently – you’re likely aware that the United States (and elsewhere) is experiencing some economic turbulence, shall we say. In times like these, business leaders tend to reconsider their expenditures and look for ways to save. Often marketing …
Pushing the Envelope Wins Three Awards at the Local Florida Public Relations Association Image Awards
Pushing the Envelope, Inc. (PTE), a strategic marketing communication firm based in Fort Myers, was recently recognized with three awards at the local Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony. The firm has been honored with 63 awards, varying in types, from the Florida Public Relations Association since its inception 16 years ago. Members of Pushing the …
Mother’s Day Gift Guide
Mother’s Day is coming soon – are you ready? We’ve got some suggestions for how you can surprise her with something special and support local Southwest Florida businesses. From flowers to fun times, spoil your mom with a day she will never forget! #1: The Classic Gift, with a Twist: Flowers from Driftwood Garden Center #2: The Relaxing Gift: A …