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Understanding Analytics

In blog, Featured News, Measurement by getpushing

Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics or performance data is the basis of solid marketing. How …

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The Importance of Social Responsibility

In blog, education, Featured News, marketing, public relations, Push It Forward, Reputation Management, strategy, tips by getpushing

Social responsibility has significantly increased in the past few years. Audiences are now paying closer attention to the companies they support and looking for ways they have made a positive impact in their community. In the past, people were not actively holding companies responsible for not sharing their core values or stance on certain topics or issues. However, with the …

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No, You Can’t Do It All

In Compass, Featured News by getpushing

3 Tips Every Business Owner Should Hear About Trying to do Their Own Marketing By: Samantha Scott, APR If you’re reading this you are likely an entrepreneur or business owner of some sort, and as a result, you probably wear many hats… not necessarily because you want to (more sleep and free time would be nice!), but because that’s what …

Handlebar Lore – A Case Study on Branding

In Branding, innovation, marketing, southwest florida by getpushing

As many of you know we work with Scott Fischer Enterprises (SFE) and, most notably in our market, their newest and largest endeavor – Six Bends and Six Bends Harley-Davidson. What you may not know, however, is how much branding is involved in that project and how handlebars can drive a multi-million dollar project. Allow me to introduce you to the …

Branding: Consistency is Key

In Advertising, Branding, marketing, strategy by getpushing

By: Samantha Scott, APR I’ll admit it. I’m a bit of a “consistency stickler.” It doesn’t matter if it’s in the tone of writing used on a website or in PMS colors, I can’t help but notice when something isn’t consistent. In our field, marketing communications, it’s important. All too often business owners, marketing folks and other people communicating on …