Creating a loyal social media following takes more than just sharing content. It requires a consistent brand voice that engages the audience and makes them want to see more. In addition to consistency, adding value to your posts through knowledge and humor are two great ways to create a deeper connection with your audience. Need some inspiration? The PTE team …
Consistency and Brand Standards
What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this blog post, we’ll talk a little bit about what branding …
How to Grow Your Small Business
By: Samantha Scott, APR President Are you a small business owner? Are you looking for resources to help grow your business, or at least lighten your burden and get a little more cash flow movement? I can relate. As the owner of a small business for more than 12 years, I can appreciate how hard you work and can relate …
No, You Can’t Do It All
3 Tips Every Business Owner Should Hear About Trying to do Their Own Marketing By: Samantha Scott, APR If you’re reading this you are likely an entrepreneur or business owner of some sort, and as a result, you probably wear many hats… not necessarily because you want to (more sleep and free time would be nice!), but because that’s what …
Samantha Scott, APR Named Apex Award Recipient
Pushing the Envelope, Inc. President Samantha Scott, APR has been selected as one of two recipients of the 12th Annual Apex Awards. Barbara Dell of Dress for Success SW Florida is the other 2017 honoree. Produced by the Greater Fort Myers Chamber of Commerce, this annual honor is awarded to women in Southwest Florida who excel in the areas of …
Dissecting a Brand
By: Samantha Scott, APR Branding as a term has been used for a long, long time dating back to cattle ranchers who were trying to distinguish their cattle from their neighbors’. Still it’s used to differentiate one thing from another. However, in the overuse of the term we’ve lost a bit of the meaning. The purpose of this blog is …
Handlebar Lore – A Case Study on Branding
As many of you know we work with Scott Fischer Enterprises (SFE) and, most notably in our market, their newest and largest endeavor – Six Bends and Six Bends Harley-Davidson. What you may not know, however, is how much branding is involved in that project and how handlebars can drive a multi-million dollar project. Allow me to introduce you to the …
Branding: Consistency is Key
By: Samantha Scott, APR I’ll admit it. I’m a bit of a “consistency stickler.” It doesn’t matter if it’s in the tone of writing used on a website or in PMS colors, I can’t help but notice when something isn’t consistent. In our field, marketing communications, it’s important. All too often business owners, marketing folks and other people communicating on …