The holiday season means an exponential increase in shopping and sales. This means more consumers in and out of the doors of your business. Or, if you’re an online business, more users visiting your website. So, now is the time to ask yourself a few questions: Are you doing all you can to maximize your sales? Are you prepared for …
3 Must-Haves to Drive Online Marketing Results
There are many different avenues to go when crafting an online marketing strategy. Businesses can often find themselves doing many different things to market themselves with no results to show for it. That’s why it’s important to understand the essential elements of successful online marketing before diving in – and to have a strategy or plan. Here we will identify …
3 Best Practices for Your Google Pay Per Click Campaign
Nowadays, if a customer is looking for a product or service, they “google it.” (i.e., look on the Internet first). So, it’s best to be one of the top results on the first search page… and with a competitive market, that probably means paying for that placement. Enter PPC or Pay Per Click. Google is not the only search engine …
Focusing on Others Can Benefit You
ISSUE: Pushing the Envelope, Inc. (PTE) was looking for a way to engage new audiences and diversify content for a local non-profit client without “watering down” the message or losing focus on the mission. The existing posting strategy was heavily focused on engaging the existing audience made up of loyal donors and volunteers well-versed in the organization’s mission but lacked …
Pushing the Envelope, Inc. Named a Constant Contact Certified Partner
Pushing the Envelope, Inc. has been named a Certified Partner by Constant Contact, a digital marketing platform trusted by millions of small businesses. As a Certified Partner, Pushing the Envelope, Inc. has demonstrated in-depth knowledge of the Constant Contact digital marketing platform and best practices. This ensures program participants and the clients they serve will realize meaningful results from their …
Understanding Analytics
Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics or performance data is the basis of solid marketing. How …
Fewer Posts Can Equal Bigger Results
ISSUE: Pushing the Envelope, Inc. (PTE) began managing the social media presence for a national bank in mid-January 2022. An existing posting schedule was in place that was frequent but lacked strategy and engagement. OBJECTIVES & STRATEGIES: Taking a quality over quantity approach, the agency strategically reduced the total amount of posts shared organically from the brand when compared to …
Five Things your SEO Strategy is Probably Missing
SEO (Search Engine Optimization) is the practice of tailoring web content to maximize a website’s visibility, particularly in organic search engine rankings. There are many strategies and tactics available to help you improve your website’s ranking, but overall, a successful SEO strategy takes time, dedication, and consistent updates. In this blog, we outline five simple but often overlooked details that …
How to Use Push Marketing Effectively
Push marketing is an advertising strategy used to get your product or service in front of potential customers, rather than drawing customers in (pull marketing), which can take time and patience. Frequently push marketing is most associated with traditional advertising mediums, generated to raise awareness and reach as many people as possible even if they don’t have a desire or …
Three Tips for Defining your SEO Strategy
Search engine optimization (SEO) is the practice of refining and enhancing your web content to improve your website traffic quality and quantity. Similar to most digital tools and platforms, an SEO strategy relies on an ever-changing landscape of automation and scripts designed to improve the user experience over time. Are your eyes already glazing over? Take a deep breath and …