It’s evident that photos and videos have taken over social media. Long gone are the plain-text posts about someone’s day eating ice cream with their grandmother. Facebook realized this trend in 2019 when it added its status backgrounds to allow your text to stand out among the sea of digital photos and videos. With the constant overload of content in …
5 Tips for “Going Live” to Stay Connected with Your Customers
The world is in a strange spot right now. The situation surrounding COVID-19 changes every day, and it’s hard to say when things may go back to “normal.” Many businesses are struggling to find ways to stay connected to their customers, even while their doors remain closed. Maybe you can relate. Good news! The doors of social media are always …
Staying Up to Date on Social Media
Social media can mean many things to many people, but it’s without a doubt an important tool for your business. It’s inexpensive, engaging, and can be fun if done in the right way. Staying up to date on social media such as Facebook, Instagram, Twitter, LinkedIn, and other platforms allows you the opportunity to build a relationship and connect with …
Communication in a Crisis
ISSUE: Pushing the Envelope, Inc. (PTE) is contracted as the agency of record for DOCK5 restaurants, The Dock at Crayton Cove (DCC) and Riverwalk at Tin City (RWK). Both are open-air restaurants located 1.2 miles apart along Naples Bay. Open about 40 years, the tourist-loved restaurants have seen many storms, but Hurricane Irma (IRMA) would be one of the worst. …
What does ‘marketing’ even mean? And how can I use it?
Marketing… It’s a BIG word. The definition of “marketing” is constantly changing and evolving with the times. Social media marketing wasn’t even a blip on anyone’s radar 20 years ago. Now, if you don’t have at least a Facebook page, your business may be looked at as outdated. Marketing is… identifying and utilizing means in which to acquire your company’s …
Event Marketing: Keeping Attendees Engaged Before, During, and After an Event
Marketing your event is more than just a few social media posts, an invite, and a RSVP. You must communicate with your audience before, during and after to reap all the rewards of a successful event. But, how does one do this effectively? Engagement: Engage with your audience to show that you care that they are coming, and make them …
Graphic Design Best Practices
In the age of all-things-digital, visual content reigns supreme. While video popularity is on the rise, graphic design still proves to be a key player in compelling readers and viewers to build a relationship with your brand. If you don’t yet have a working knowledge of graphic design basics, here are some simple rules to follow to make sure you’re …
Pushing The Envelope Honored with Six Regional Awards
Pushing the Envelope, Inc. (PTE), a local marketing and public relations firm, won a Grand Image Award, two Image Awards, two Judges’ Award and one Award of Distinction at the Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony earlier this month. This is the tenth year in a row that the firm has been honored for outstanding communications campaigns. PTE won the Grand Image Award in …
Show your Fans and Followers Love Year-Round!
Social Media Engagement We can all agree that social media has grown in importance over the years, making it a major factor of business development today. With an array of globally popular channels and more niche/industry-specific mediums, social media changes are inevitable. No matter the space, your goal is to captivate (and retain) your audience. Don’t just create your business …
Networking: For Business and PR
Networking and communication used to take the traditional path of print advertising and brochures, direct mail, local/national trade shows, etc. These forms of communicating your brand/business still exist but more often they are used in balance with modern forms of networking and sharing information about you and your business. Here are some guidelines I have learned to follow in today’s …