By Diana Leadley
Digital Marketing Coordinator
With everything and everyone going digital, social media marketing is a virtual must-have for all businesses nowadays. From Facebook to Instagram to Pinterest, Twitter, Google+ and more, it can be hard to keep up. But, with a few tools and tips, we’ll help make life a little easier for you. So without further ado – and in celebration of Social Media Day – PTE presents the top 3 best practices for social media marketing!
Choose Your Channels
Each industry has its own unique audience, and it’s our job as marketing and communication experts to figure out where that audience is when it comes to the virtual world.
If you’re selling clothes or any type of visual product, then you definitely want to consider channels such as Instagram and Pinterest – both visual and shop-friendly sites where people will be looking to buy products that stand out on a visual platforms.
For an event venue or convention center, consider having a Twitter account to give short and quick updates on upcoming events.
Of course Facebook is the mother of all social media and most industries can utilize this all-encompassing platform, which includes pictures, videos, links, ads, custom tabs and much more.
Schedule Your Content
At PTE, we’re all about efficiency and saving time and money. That’s why we use special programs and platform features to schedule posts in advance. As Rev. Run says, “If you aren’t consistent, you’re non-existent” and posting regularly on Facebook is important to stay top-of-mind with your audiences. There are many scheduling programs that support the most common social channels, but the two that we tend to favor are HootSuite and Buffer. Facebook also has its own feature to schedule posts. Use these programs and set aside a time to schedule all of your posts for the next week, month or few months in advance. It’s a pretty refreshing feeling knowing that the posts are scheduled and your time is freed up to working on other projects and enhance your client’s businesses!
But don’t think scheduling posts is all you need to do. Social media is all about being social and interacting with your followers, which brings us to our next tip…
Engage with Your Audience
At the end of the day, what is your goal? To increase your client base and sale leads, of course! But filling your social accounts with sales pitches and ads is not necessarily going to give you the results you’re looking for. Social media is a place people go to connect with others emotionally. When is the last time you logged into Facebook to buy something? It’s probably not your first instinct. Chances are, you’re there to see what’s new with your friends and family – not to be bombarded with promotions and new products. Because of this, we recommend following the 4:1 promotion ratio rule. For every four posts, make one of those posts a promotional, self-serving post that advertises a service or product you offer. The other three posts should be content shared from other pages, industry-related news and fun, feel-good memes, images or articles that pertain to your business.
As part of your internet and digital marketing efforts, it’s important to check your social account daily and answer questions, share/retweet posts and respond to messages. You don’t want to miss opportunities to build relationships with your audiences. Everyone wants to feel important and be heard. Check out brands like Taco Bell (https://twitter.com/tacobell) and Totinos (https://twitter.com/totinos) for some inspiration – and a few good laughs. Whoever runs those accounts is hilarious!
To Learn More…
You’re probably wondering, “That’s it?” Of course not! There’s so much more that goes into social media strategy and implementation and PTE is here to help you maximize your efforts and increase your ROI. Give us a call at (239) 221-2858. We’re happy to answer your questions and develop a social media marketing strategy that will achieve your business goals!