By Matt Mernin
Interactive Web Developer
If there’s one thing you can count on with Facebook, it’s change. Your page may have already been updated, but if not, you will eventually receive a notification (as seen pictured on right), allowing you to update immediately, or wait until the date noted. When this change occurs, there are a few things to note.
In this blog post, I’m going to discuss a few of the most noticeable updates that Facebook page admins can expect to see and some steps you may need to take to adjust properly to the update.
Updated Page Timeline Design
In the current Facebook timeline, an overview of the page manager appears at the top. That section is where admins can see all of their posts, messages, and pages to watch, to name a few. Rest assured the data you normally see will still be available, but will be accessed differently. With the latest Facebook update, there will be a new menu going across the top of your page with the options: Page, Activity, Insights, and Settings. Below is a quick reference for finding all the data you’ve grown accustomed to seeing:
- Page – This is the default landing page when your Facebook page loads. You will see pretty much everything as the previous page (current as of May 30, 2014), but with a couple things moved around. For instance, if you have page apps or tabs installed, these can now be found on the left side of your timeline, below the “About” section.
The center of the timeline will be the News Feed, where you’ll find all of the posts published by your business. On the right, you will notice a shortcut menu showing the current week’s activity, such as Page Likes, Post Reach, and message notifications. Each one of these options is interactive and show more details when you hover your mouse over them.
- Activity – This page is where all of your messages can be seen, as well as your page notifications.
- Insights – Here is where you will find all of the data associated with your page with a new sub-menu that appears below the new manager menu. By default the sub-menu option is the summary, including: page likes, post reach, engagement, your most recent posts, and pages to watch. For a more drilled down version of your Facebook Page Insights, you can either click on the title of each section, or simply click on the other options of the sub menu which are: Likes, Reach, Visits, Posts, and People.
- Settings – This is you can access all of your Facebook page settings that would previously be accessed by clicking the Padlock icon in the top blue bar. This page includes everything from General settings and privacy to apps associated with your Facebook Page.
Updated Cover Photo Format
Wait, another cover photo change? Really?? Not to worry, though. The change only affects how you should display the content on the photo, not the actual photo size. Here is a quick guide to help with making the conversion.
As I just mentioned, the Facebook cover photo dimensions are staying the same at 851 x 315 pixels, so there no need to change the size. Like the previous version, you the Facebook profile picture will still overlay the cover photo, so keep this in mind when you design it. See example below.
In the new June 2014 Facebook cover photo, there are a few things that can affect the design. Previously, the company information was displayed below the cover photo. As you will see in the next example below, the company information is now overlaying the image. In addition, there will also be a few buttons floating on the cover photo. All of these changes may affect your current Facebook cover photo designs, so be aware and adjust accordingly.
To help with your design needs I’ve put together a Cover Photo Template in Photoshop, and can be downloaded here. Just make sure to hide the layer labeled “hide this layer”.
If all of these changes are causing you to experience difficulty breathing or dizziness, then take a slow deep breath because Pushing the Envelope is here to help. For any of your social media needs, Facebook or otherwise, we have a staff dedicated to all things web-marketing-related for your business’ online needs! Call us at (239) 221-2858, or contact us on our website at http://getpushing.com/contact-us/.