By Diana Leadley
Digital Marketing Coordinator
Facebook Is Doing What Again?
Third time is a charm! Starting in the beginning of the 2015 New Year, Facebook is changing its algorithm once again, this time making an impact on businesses that advertise through the social media platform. This particular algorithm will limit the number of promotional posts that appear on users’ pages. Facebook had a similar and fairly recent change, but the difference in this algorithm is that it’s not only regulating the number of ads a person can see, it is recognizing and monitoring promotional posts.
Example posts are those that push people to buy a product or install an app, enter promotions and sweepstakes and posts that repeat the same content from ads. So the next time you want to post about the super savings going on at your store next weekend, Facebook will recognize it as content that could potentially make users unhappy.
Why Is This Happening?
After asking hundreds of thousands of Facebook users their thoughts on content in their News Feed, Facebook determined that users would rather see stories posted by friends and Pages they care about, with less pushy, sales posts. This is all a part of Facebook’s goal to show users what they want to see.
Not My Page, Though, Right?
Yes. Unfortunately, this change is affecting all businesses on Facebook, but this isn’t necessarily a bad thing, and I’ll tell you why. A company’s true key to success is exceptional customer service. If you can connect, engage with and satisfy your customers, you will stay top of mind and keep them coming back. But, while this change may keep Facebook users happy, it can cause marketers a headache and add to their budget.
Keep reading to find out just what kind of content will keep your fans wanting more…
How to Connect with Page Fans:
We know this is not news you want to hear, but it’s also not the newest of news, as Facebook has changed its algorithm before to cut back the amount of promotional posts users see in their feed. But please don’t give up on Facebook marketing for your business just yet! This platform provides an incredible, easy-to-update (and free) way to establish online presence for all businesses, large and small.
At Pushing the Envelope, we don’t necessarily view this as a bad thing. Think of it as an opportunity to focus on customer relations – building relationships with your page fans and connecting with them on a personal level, rather than filling up their news feed with sales and discounts on your product or service. While purchasing ads will bring more traffic to your page, the rest of your content should emotionally connect with your audience. So, how will you engage with your fans and keep them coming back? Your content focus and strategy will need to change, and Facebook has provided some best practices for businesses.
If marketers want to reach customers they are going to have to pay to play and start buying ads. Step one for these businesses would be to create a new marketing strategy – don’t be afraid to pay for ads every now and then. By investing in ads you have the ability to grow your business’ value. Did you know that most online advertising only reaches 38% percent of its audience? Don’t limit yourself to such a small percentile – invest in ads! Even a dollar a day will drastically increase your audience reach and ultimately lead to engagement and sales leads.
How PTE can help:
PTE and its social media guru team will put together a marketing strategy, from the ad itself to budgets, audience targeting, monitoring, reporting and more to increase your Facebook page reach and engagement. Visit us at getpushing.com to find out more, and of course, ‘Like’ us on Facebook!