By: Samantha Scott, APR
Grand Poobah / Owner
It’s during this time of year that we think about the changing of seasons (even though we can’t see it here in Florida), holidays, family gatherings and generally a full work and personal schedule. Do we take time to also think about those less fortunate, right in our community?
At Pushing the Envelope, we do. I don’t share this to brag, but to inspire you and perhaps seek your support. Tomorrow, Friday, October 25, we will kick off our 3rd Annual CAN IT! Campaign, a food drive to benefit Community Cooperative Ministries and those in the community they serve. Our goal is to collect 1,000 non-perishable food items to be donated just before Thanksgiving. Last year we were honored to exceed this goal and helped many people along the way.
This isn’t just a shameless plug, however. Some of you may be wondering, what does this have to do with public relations, marketing, etc. as that’s what this blog is about. It has quite a lot to do with it in fact.
What is your company doing to help others this year? Or dare I ask, what has it ever done? I wrote a post last year about giving back and the PR benefits. Helping others goes beyond making you “feel good” or providing a momentary reprieve or assistance. If you do a fund raiser, sponsor an event, do a food drive as a business these are all what we call “goodwill building opportunities.” You are showing your employees, your stakeholders, the community in which you live (which likely includes potential customers or clients) that you care and are willing to give up a little time or money for a worthy cause.
If you are in the Southwest Florida community, I would ask you to consider donating to our food drive (here’s your shameless plug), but also to consider doing something on your own too. If you are outside the Southwest Florida market, you can help others too. Maybe there’s not enough time to do it this holiday season, but now is the time to start planning for next year!
Imagine how we could change the world if we all committed to helping just one person. Happy holidays – and happy helping!