Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics or performance data is the basis of solid marketing. How …
Five Things your SEO Strategy is Probably Missing
SEO (Search Engine Optimization) is the practice of tailoring web content to maximize a website’s visibility, particularly in organic search engine rankings. There are many strategies and tactics available to help you improve your website’s ranking, but overall, a successful SEO strategy takes time, dedication, and consistent updates. In this blog, we outline five simple but often overlooked details that …
What does ‘marketing’ even mean? And how can I use it?
Marketing… It’s a BIG word. The definition of “marketing” is constantly changing and evolving with the times. Social media marketing wasn’t even a blip on anyone’s radar 20 years ago. Now, if you don’t have at least a Facebook page, your business may be looked at as outdated. Marketing is… identifying and utilizing means in which to acquire your company’s …
We’re Thankful and We Show it…
Remember the childhood song, “if you’re happy and you know it”? A simple song, it goes about telling the listener that if they are happy and if they know it, then they should do something to show it – clap their hands, stomp their feet, yell “hurray”, or do all three! Maybe we should take this advice as adults and …
Event Marketing: Keeping Attendees Engaged Before, During, and After an Event
Marketing your event is more than just a few social media posts, an invite, and a RSVP. You must communicate with your audience before, during and after to reap all the rewards of a successful event. But, how does one do this effectively? Engagement: Engage with your audience to show that you care that they are coming, and make them …
Samantha Scott, APR Named Apex Award Recipient
Pushing the Envelope, Inc. President Samantha Scott, APR has been selected as one of two recipients of the 12th Annual Apex Awards. Barbara Dell of Dress for Success SW Florida is the other 2017 honoree. Produced by the Greater Fort Myers Chamber of Commerce, this annual honor is awarded to women in Southwest Florida who excel in the areas of …
Meet A Local Reporter
Do you want more people to know about your business? Are you interested in having a story written about your product or services, but aren’t sure how to get the ink? Strategic public relations can help – if you employ proper media relations. While all journalists and local reporters follow the same ethical rules and best practices for presenting news, …
Pushing The Envelope Honored with Six Regional Awards
Pushing the Envelope, Inc. (PTE), a local marketing and public relations firm, won a Grand Image Award, two Image Awards, two Judges’ Award and one Award of Distinction at the Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony earlier this month. This is the tenth year in a row that the firm has been honored for outstanding communications campaigns. PTE won the Grand Image Award in …
Marketing Firm vs. In-House – 5 Questions to Ask
By: Samantha Scott, APR Should we hire a marketing firm or a staff person? It’s a question many business owners face and the answer is different depending on your goals, needs and budget, but there are also commonalities as well. Maybe you’re handling the marketing now and you aren’t able to anymore. Maybe you have a staff person doing marketing, …
Signs and Symptoms Your Website May Need to be Redesigned
As technologies evolve on the web, the habits and behaviors of the user are changed. In response to these changes, companies are re-launching their websites to tailor the user’s online habits and needs. A “website redesign” is much more than just updating the look and feel of the website. It involves re-assessing your target audience and creating solutions to their new …