Video isn’t just popular among audiences, it’s essential to virtually every business’s marketing strategy and has been for a few years. The question is: has video content and how audiences consume it stayed the same? The answer is no. In fact, the global pandemic, COVID-19 only amplified how much time people spend online consuming content. With the rise of TikTok …
How to Perform a Mid-Year Marketing Review
If you woke up on July 1 and asked yourself, “where has the year gone?” you’re in the right place. After a year that seemed to never end, 2021 sure seems to be flying by. And although we all seem to be moving at light speed, it’s crucial to take a moment this month to perform a mid-year marketing review. …
3 Targeting Strategies to Increase Your Marketing ROI
Effectively reaching your target audience is key to a successful marketing campaign. Rather than running ads in various places and hoping that they find their intended audience, your marketing dollars are better spent on specific messaging strategies intentionally directed at particular audiences. Read on to learn more about three targeting strategies that we’ve found to make our clients’ messaging more …
3 Steps to Defining and Finding your Target Audience
Before you craft a messaging strategy, you have to know who you’re talking to. This is why defining your target audience(s) is a crucial first step to every marketing plan. Once the audience is defined, you can better define your message strategy and the avenues used to reach these individuals – based specifically on their preferences and behaviors. Following this …
Grab Their Attention with Graphic Appeal
At a time where the average person is exposed to (bombarded by) thousands of advertisements every week, a graphic helps you must say more in less time in an increasingly compelling way. Your story can no longer be told solely with text; as technology develops you must adapt to ensure your messages are heard amongst your competition. The simplest way …