Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics or performance data is the basis of solid marketing. How …
Consistency and Brand Standards
What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this blog post, we’ll talk a little bit about what branding …
Measuring the Success of Your Holiday Marketing
Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …
Ten Tips for Being a Successful Woman in Business
The month of October is recognized as National Women’s Small Business month, so we would like to take a moment to shine a special spotlight on all of the amazing, successful women in business and entrepreneurs alike. In the United States alone, 39% of small businesses are owned by women, and those businesses currently have an estimated revenue of about …
Event Marketing: Keeping Attendees Engaged Before, During, and After an Event
Marketing your event is more than just a few social media posts, an invite, and a RSVP. You must communicate with your audience before, during and after to reap all the rewards of a successful event. But, how does one do this effectively? Engagement: Engage with your audience to show that you care that they are coming, and make them …
Graphic Design Best Practices
In the age of all-things-digital, visual content reigns supreme. While video popularity is on the rise, graphic design still proves to be a key player in compelling readers and viewers to build a relationship with your brand. If you don’t yet have a working knowledge of graphic design basics, here are some simple rules to follow to make sure you’re …
Pushing The Envelope Honored with Six Regional Awards
Pushing the Envelope, Inc. (PTE), a local marketing and public relations firm, won a Grand Image Award, two Image Awards, two Judges’ Award and one Award of Distinction at the Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony earlier this month. This is the tenth year in a row that the firm has been honored for outstanding communications campaigns. PTE won the Grand Image Award in …
A Great Learning Experience
Written By: Lauren Eissey
My experience with Pushing the Envelope (PTE) has been a great learning experience so far. It’s hard to believe that we are in November and it’s even harder to believe that I’m at the midpoint of my internship. Since joining, I have become familiar with PTE clients such as Six Bends Harley-Davidson, CRS Technology Consultants and CPR Tools, Inc.
The Best Way to Become a Pro!
Written By: Wytske Rijpkema
What I’ve learned so far at Pushing the Envelope, Inc. includes a thousand new things. I’ve written news releases, media alerts, put together presentations and so much more. I’ve also learned a great deal about graphic design, how to re-size photos and graphic images and how to incorporate creativity into PR. It’s nice to see how things are applied outside the classroom and outside my textbooks.
What I’ve Learned So Far In My PTE Internship
Written by: Cari Bell
I can’t believe that I have been at this internship for more than a month now. Not having any experience at a PR firm, I wasn’t sure what I was getting into when I started. I was pretty nervous on my first day and didn’t really know what to expect when I walked into the office on my first day. Now being at this internship for over a month I have found myself learning new skills that I know will help me in the future.
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