How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes qualitative measures alone don’t …
We’re Thankful and We Show it…
Remember the childhood song, “if you’re happy and you know it”? A simple song, it goes about telling the listener that if they are happy and if they know it, then they should do something to show it – clap their hands, stomp their feet, yell “hurray”, or do all three! Maybe we should take this advice as adults and …
No, You Can’t Do It All
3 Tips Every Business Owner Should Hear About Trying to do Their Own Marketing By: Samantha Scott, APR If you’re reading this you are likely an entrepreneur or business owner of some sort, and as a result, you probably wear many hats… not necessarily because you want to (more sleep and free time would be nice!), but because that’s what …
What to Say When Pitching Media
You want to generate exposure for your business or organization, right? Publicity seems like a natural option – you can share your news with the media and they’ll cover it. While it sounds simple, it’s anything but… Reporters and journalists receive hundreds of emails each day, which means sending a standard news release won’t always put you in the spotlight. …
Graphic Design Best Practices
In the age of all-things-digital, visual content reigns supreme. While video popularity is on the rise, graphic design still proves to be a key player in compelling readers and viewers to build a relationship with your brand. If you don’t yet have a working knowledge of graphic design basics, here are some simple rules to follow to make sure you’re …
Pushing The Envelope Honored with Six Regional Awards
Pushing the Envelope, Inc. (PTE), a local marketing and public relations firm, won a Grand Image Award, two Image Awards, two Judges’ Award and one Award of Distinction at the Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony earlier this month. This is the tenth year in a row that the firm has been honored for outstanding communications campaigns. PTE won the Grand Image Award in …
Marketing Firm vs. In-House – 5 Questions to Ask
By: Samantha Scott, APR Should we hire a marketing firm or a staff person? It’s a question many business owners face and the answer is different depending on your goals, needs and budget, but there are also commonalities as well. Maybe you’re handling the marketing now and you aren’t able to anymore. Maybe you have a staff person doing marketing, …
Pushing the Envelope Honored with Six Awards
FORT MYERS, Fla. – April 28, 2016 – Pushing the Envelope, Inc. (PTE), a local marketing and public relations firm, won a Grand All Image Award, three Image Awards, one Judges’ Award and one Award of Distinction at the Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony earlier this month. This is the ninth year in a …
Scott to Speak at 2015 Marine Dealer Conference & Expo
FORT MYERS, Fla. – November 2, 2015 – Samantha Scott, APR, President of Pushing the Envelope, has been secured for the second time as a speaker at the annual Marine Dealer Conference and Expo (MDCE) in Orlando. The conference will be held at the Orange County Convention Center Nov. 15 -18. MDCE brings together the industry’s leading experts to help …
Pushing the Envelope Wins State Recognized Public Relations Award
FORT MYERS, Fla. – August 18, 2015 – Pushing the Envelope, a local marketing communication company was honored once again by the Florida Public Relations Association with a Golden Image Award of Distinction at the annual Golden Image Awards ceremony on Tuesday, August 11, 2015. The award, given in the Public Relations – Special Events category, was for strategic and …
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