Creating a loyal social media following takes more than just sharing content. It requires a consistent brand voice that engages the audience and makes them want to see more. In addition to consistency, adding value to your posts through knowledge and humor are two great ways to create a deeper connection with your audience. Need some inspiration? The PTE team …
Staying Up to Date on Social Media
Social media can mean many things to many people, but it’s without a doubt an important tool for your business. It’s inexpensive, engaging, and can be fun if done in the right way. Staying up to date on social media such as Facebook, Instagram, Twitter, LinkedIn, and other platforms allows you the opportunity to build a relationship and connect with …
Marketing Mix Leads to 120% Increase in Sales
ISSUE: Pushing the Envelope, Inc. (PTE) was the agency of record for Zoomers, an indoor/outdoor family entertainment center offering a large assortment of games, rides, and attractions specifically for children 5 to 15 years of age, and some activities for adults or older teenagers. In 2019, Zoomers celebrated its 7th annual Spring Fling event. The event was held around the Easter …
What does ‘marketing’ even mean? And how can I use it?
Marketing… It’s a BIG word. The definition of “marketing” is constantly changing and evolving with the times. Social media marketing wasn’t even a blip on anyone’s radar 20 years ago. Now, if you don’t have at least a Facebook page, your business may be looked at as outdated. Marketing is… identifying and utilizing means in which to acquire your company’s …
Holiday Marketing Tips for Your Budding Business
Throughout the year you are working to gain clients, sell products, increase visibility and more for your business. Then, when the holidays kick in, you may be putting your efforts into hyper-drive, attempting to compete with all the other brands seeking attention. Is it really worth it? The key is to work smarter, not harder. Be Your Own “Ghost of …
Show your Fans and Followers Love Year-Round!
Social Media Engagement We can all agree that social media has grown in importance over the years, making it a major factor of business development today. With an array of globally popular channels and more niche/industry-specific mediums, social media changes are inevitable. No matter the space, your goal is to captivate (and retain) your audience. Don’t just create your business …