Video isn’t just popular among audiences, it’s essential to virtually every business’s marketing strategy and has been for a few years. The question is: has video content and how audiences consume it stayed the same? The answer is no. In fact, the global pandemic, COVID-19 only amplified how much time people spend online consuming content. With the rise of TikTok …
YouTube Combatting Misinformation
In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then upload videos on any topic, a lot of misinformation can …
Tips for Starting a Woman Owned or Minority Business
October is National Women’s Small Business month, which makes it a great time to highlight the advancements made by women in business and celebrate women business owners. According to the U.S. Small Business Administration, there are more than 11 million women-owned businesses in the U.S. – 38 percent of all business. Pushing the Envelope is one of those certified women-owned …