Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics or performance data is the basis of solid marketing. How …
We’re Thankful and We Show it…
Remember the childhood song, “if you’re happy and you know it”? A simple song, it goes about telling the listener that if they are happy and if they know it, then they should do something to show it – clap their hands, stomp their feet, yell “hurray”, or do all three! Maybe we should take this advice as adults and …
Samantha Scott, APR Named Apex Award Recipient
Pushing the Envelope, Inc. President Samantha Scott, APR has been selected as one of two recipients of the 12th Annual Apex Awards. Barbara Dell of Dress for Success SW Florida is the other 2017 honoree. Produced by the Greater Fort Myers Chamber of Commerce, this annual honor is awarded to women in Southwest Florida who excel in the areas of …
What to Say When Pitching Media
You want to generate exposure for your business or organization, right? Publicity seems like a natural option – you can share your news with the media and they’ll cover it. While it sounds simple, it’s anything but… Reporters and journalists receive hundreds of emails each day, which means sending a standard news release won’t always put you in the spotlight. …
Graphic Design Best Practices
In the age of all-things-digital, visual content reigns supreme. While video popularity is on the rise, graphic design still proves to be a key player in compelling readers and viewers to build a relationship with your brand. If you don’t yet have a working knowledge of graphic design basics, here are some simple rules to follow to make sure you’re …
Signs and Symptoms Your Website May Need to be Redesigned
As technologies evolve on the web, the habits and behaviors of the user are changed. In response to these changes, companies are re-launching their websites to tailor the user’s online habits and needs. A “website redesign” is much more than just updating the look and feel of the website. It involves re-assessing your target audience and creating solutions to their new …
4 Things to Consider When Planning Your New Website
1. Choose the right website domain. Your domain name is one of the first impressions your potential customer perceives about your company. Think long and hard about it; try to connect it to your existing brand and/or industry. The length of a domain is also very important. Some argue that longer domains are easier to remember, while others believe a …
Advantages of a Custom-Designed Website
Building a website is far more complicated than adding images and text to a pre-built template and making it available for everyone to see. This blog is designed to explain the crucial benefits you get with a professionally developed website versus a template. You may have seen promotions for website services in a package, typically offering clients a choice of …