Pushing the Envelope, Inc. (PTE), a locally based marketing communications firm, was recently honored with a Golden Image Award at the 67th Annual Golden Image Awards held by the Florida Public Relations Association in Tampa, Florida.
A Golden Image Award recognizes excellence in public relations at the state level, showcasing winners who exemplify the highest standards of innovation, planning, and design in their respective categories.
PTE won the award in the Public Information category, which includes any program developed to inform or influence target audiences through the use of news media. The Golden Image Award was presented to PTE for its public relations efforts in announcing Theater in the Garden, a to-be-developed cultural arts center coming to Naples, Florida. Working alongside Nicoletta Pavarotti, widow of Luciano Pavarotti, the Luciano Pavarotti Foundation, and a local conceptual team, PTE developed a campaign that included a successful press conference and extensive media relations efforts. These initiatives reached 200 million, garnered 1,900 engagements, and raised over $1 million in donations, resulting in an impressive ROI of 25,676.9%.
“We are excited and honored to receive the Golden Image Award, which reflects our commitment and dedication to our clients,” commented Samantha Scott, APR, President of Pushing the Envelope, Inc. “This recognition showcases our team’s innovation and hard work. We are grateful for the opportunity to collaborate with the Luciano Pavarotti Foundation and the local visionaries.”
The Florida Public Relations Association conducts the annual Golden Image Awards competition to recognize outstanding public relations programs in Florida and to promote the development of public relations professionalism in the state. These awards set the standard for public relations excellence in Florida. Please visit the Florida Public Relations Association Southwest Florida Chapter for more information about the local chapter.