By: Natalie Bollt

It is safe to say that I have learned more in these past weeks interning at Pushing the Envelope than I could have ever imagined. While the courses I take at the University of Miami are educational and provide textbook information on the industry, this internship has truly shown me how an actual agency operates and how much the fields of marketing, advertising and public relations work together to provide the best comprehensive communications services possible.

When picking a major, you choose one field of study that is your focus throughout your years in college. For most communications or business students that means marketing, advertising or public relations. Sure, as an advertising student I’ve taken a couple of marketing and PR classes here and there, but for the most part these programs are separate and my classes are focused strictly on advertising. Because of this, I was under the impression that whatever major I chose would be my path for life. If I chose advertising, I would be stuck in an agency with no marketing opportunities and if I chose marketing I would be stuck in a firm with no chance to experience advertising. Pushing the Envelope has shown me that I can have my cake and eat it too when it comes to these fields.

Marketing, advertising and PR all have to do with a company’s image, making it essential that they all work together to help the brand grow. I’ve gotten to see just how much marketing plans, campaigns, news releases, advertisements and social media rely on each other to get the job done. Watching this amazing team at Pushing the Envelope work, as well as being able to work on a variety of projects with them has given me so much insight into this industry. I can’t wait to continue to learn even more in these last couple of weeks.