FORT MYERS, Fla. – October 20, 2015 – Samantha Scott, APR, president of Pushing the Envelope Inc., has been secured as a speaker at the 2015 RV Dealers International Convention/Expo (RVDA) in Las Vegas. The convention will be held at Bally’s on the Las Vegas strip Nov. 2 – 6. The RVDA brings together the top RV dealers in the country to learn from the industry’s leading experts and strategists about the latest trends in business development, sales, marketing and more.

Scott will present “Digital Marketing: What’s Now and What’s Next?” discussing digital communication, including social media, email and Internet marketing. Scott will offer insight into today’s best and most effective digital marketing strategies and give attendees a glimpse into the future of social media and digital marketing, including trends and lead generation opportunities on and offline. Scott will also present “Appeal to the Eye, Engage for the Buy – Leveraging Visual Selling Techniques” exploring the power of multimedia in marketing by reviewing how to use pictures and videos as a valuable marketing tool. Both presentations will take place Nov. 5.

Sponsored by the National RV Dealers Association, RVDA Canada, and the Mike Molino RV Learning Center the 2015 RVDA will offer vendor training and educational sessions. The featured theme, “Passport to Excellence Education and Training” emphasizes the importance of volunteer leaders training and educating dealership staff.