Many companies, large and small, can be seen refreshing an existing logo and you may ask yourself why. There are a variety of reasons and we want to share some with you. Whether you are looking to develop a logo for your new business or are wondering if your current logo needs a refresh, here are some expert tips on how to approach this daunting task for your own business.

Your Logo’s Life Cycle – Let’s assume you designed your logo or it was done by someone you knew when you first started your business. Now that your company is healthy and moving forward, this is the perfect time to take a serious look at your logo and see what it’s saying about you and your company. The key to a great logo is to hire a true design professional (interview them, review their portfolios and ask about the rationale behind each logo they designed in the past) and work together with them to refresh or re-brand your identity.

TIP: Be sure to match sensibilities. If you prefer more traditional styles, colors, etc. don’t pick the trendiest designer in town who favors minimalistic designs.

The average cost of a logo will range based on the level of work required. Is it a whole new logo, just a refresh or an update? These factors impact the cost, but remember – this is an important investment for your company. Your logo tells your customers who you are and what you do, so don’t skimp or view it as an unnecessary cost.

New Business Plan: If your company has been evolving and changing with your market demands and you have had to readjust your overall business plan and message, this could be a good time to refresh your logo. It should match the new message and be communicated to your customers in a timely manner.

Merger or Ownership Change: When this occurs in a company or business, the newly installed owners or leaders often prefer to create a visual change, as well to represent the new voice of the company. A refresh to a logo in this instance can help to reinforce the change and the commitment of the company to its product and customers, sending a positive message of professionalism and security for the future.

TIP: If you’re introducing a new or refreshed logo, don’t forget to update it EVERYWHERE. All of your communication platforms, including social media, will need the new logo or a new icon for brand consistency. 

If you’re curious about updating your logo or have questions, feel free to contact us.