FORT MYERS, Fla. – October 30, 2014 – Samantha Scott, APR, President of Pushing the Envelope, has been secured as a speaker at the annual Marine Dealer Conference and Expo (MDCE) in Orlando. The conference will be held at the Orange County Convention Center Nov. 16 – 19. MDCE is where marine dealers can learn from the industry’s leading experts and discover the latest trends in management, sales, marketing and more.
Scott will present “Digital Marketing: What’s Now, What’s Next?” discussing marketing trends for businesses in the marine industry on Nov. 18 from 1:00 to 2:15 p.m. Scott will give insight into today’s best and most effective digital marketing strategies and give dealers a glimpse into the future of social media and digital marketing, including trends and lead generation opportunities.
“Samantha has spent the last decade building an impressive client roster that includes marine retailers like West Marine,” says Boating Industry editor-in-chief Jonathan Sweet. “Her knowledge of all things digital is of major benefit to MDCE attendees as they seek to maximize their digital marketing return of investment.”
According to Liz Walz, director of education for the Marine Retailers Association of the Americas, “Samantha’s session will help dealers explore what options are out there and let dealers cross-check their strategies against what’s working for others in the current digital landscape.”
Produced by the Marine Retailers Association of the Americas, the 2014 MDCE will offer 30 educational sessions, the most the event has ever offered as a part of their four way educational track of: Leadership, Sales, Marketing and Service. More than 1,100 marine industry peers and 100 exhibitors are expected to attend.
Pushing the Envelope, Inc. is a marketing communications firm offering public relations, branding, social media strategy, Internet and traditional marketing and Internet marketing services. Based in Fort Myers, the firm services clients both regionally and nationally. For more information, please call (239) 221-2858 or email