FORT MYERS, Fla. – November 2, 2015 – Samantha Scott, APR, President of Pushing the Envelope, has been secured for the second time as a speaker at the annual Marine Dealer Conference and Expo (MDCE) in Orlando. The conference will be held at the Orange County Convention Center Nov. 15 -18. MDCE brings together the industry’s leading experts to help marine dealers from around North America and beyond discover the latest trends in management, sales, marketing and more.

Scott will present “Marketing for a New Buying Process” discussing consumer buying trends and how to leverage the behavior of today’s consumer through strategic marketing tactics. The workshop will take place on Nov. 16 from 9:45 to 11:45 a.m.

On Nov. 18 from 10:30 to 11:45 a.m., Scott will present “Marketing the Boating Lifestyle” discussing the power of integrating visual elements into all marketing channels including social media, website, collateral, in-store marketing and more in order to better sell the on-water experience to consumers.

Produced by the Marine Retailers Association of the Americas, the 2015 MDCE has expanded its line-up features with 12 new workshops. The MDCE has also thoughtfully labeled its 35 educational offerings to accommodate all guests at various skills levels, ranging from fundamental to advanced.