As many of you know, I earned my APR (Accreditation in Public Relations) last year. Quite the process, I learned far more than I thought via studying assigned literature. One such piece, Cutlip & Center’s Effective Public Relations 10th edition (EPR 10) was invaluable. Having practiced public relations for large and boutique firms, I felt secure in my abilities. My …
Know Thy PR Professional – Is APR Important?
Many professionals have credentials or letters after their name, but what do they mean? Do they even matter? This week’s blog post is going to discuss one such situation – the APR. APR means Accredited in Public Relations. For members of FPRA, PRSA, and other professional public relations organizations, you probably understand the significance. It’s an earned designation that is …