By: Samantha Scott, APR As we approach 2025, the world of marketing, branding, and public relations is evolving faster than ever. Disruptive technologies, shifting consumer behaviors, and an increasingly fragmented media landscape are shaping how businesses communicate and connect. Here’s what you should be preparing for in 2025 and beyond. The Personalization Mandate If you think personalization is critical now, …
Year in Review: 8 Key Marketing Milestones and Insights from 2024
By: Bethany Chadwick Cordero As we wrap up another year, there’s no better time to look back on the successes, challenges, and lessons that shaped 2024 in the world of marketing. It’s been a year of transformation, innovation, and growth across industries, with new trends and technologies redefining how brands engage with audiences. Let’s explore some of the most significant …
Advertising Around the Holidays: 5 Tips for Success
By: Ellie Marchiori The holiday season can be a goldmine for businesses, with consumers ready to spend on gifts, experiences, and year-end treats. But to truly capture their attention (and wallets), you need more than just a sale—you need a holiday campaign that stands out in a sea of offers. Here’s how to make your holiday sales campaign shine bright. …
Scary Marketing Mistakes to Avoid
By: Hannah Ramsey While Halloween is full of spooky fun, the real horror for businesses comes in the form of marketing mistakes that can haunt your brand for months (or longer). Let’s uncover some of the most common marketing missteps that can creep up on your business and how to avoid them. 1. Ignoring Your Competitors‘ Marketing It’s tempting to …
The Power of Going Viral: What It Means for Marketers and How to Navigate It
By: Ellie Marchiori In today’s fast-paced digital world, a single post or ad has the potential to “break the Internet.” However, viral success is not always as straightforward as it seems. From deliberate campaigns to chance breakthroughs, let’s unpack what it means to go viral, its influence on marketing strategies, and the fine line between authenticity and forced messaging in …
Harnessing Video for Marketing Success
By: Bethany Chadwick Cordero In the digital age, video has emerged as a powerhouse in the marketing world. Its ability to engage audiences, build trust, and expand reach makes it an indispensable tool for businesses looking to stay competitive. In this blog post, we’ll explore the impact of video on marketing efforts, the difference between short-form and long-form content, and …
Pushing the Envelope Prepares to Launch 14th Annual CAN IT! Campaign Food Drive
Pushing the Envelope, Inc. (PTE) is seeking businesses to serve as drop-off locations for its 14th Annual CAN IT! Campaign food drive, which will launch on Tuesday, Oct. 15. This drive was created to help area residents suffering from food insecurity. PTE has set a collection goal of 4,000 non-perishable food items this year, with all items going to benefit Community …
Five Ways to Determine if It’s Time to Rebrand
By: Hannah Ramsey As fall arrives, it’s a good time to think about change, not just for your wardrobe or coffee order (hello, pumpkin spice!) but maybe also for your business. With the year winding down, businesses should take stock of where they are (cue our mid-year marketing eval) and determine where they want to be. One aspect of this …
Pushing the Envelope, Inc. Promotes Ellie Marchiori to Creative Strategist
Ellie Marchiori of Pushing the Envelope, Inc. has been promoted to Creative Strategist. In her new role, Marchiori will collaborate with the President to shape the creative direction and maintain client brand standards across all mediums – digital and traditional. As the Creative Strategist, Marchiori will leverage her creative, video direction, and advertising background to implement strategies that drive on-brand …
The Power of Strategic Community Engagement: Who, How, and When
By: Samantha Scott, APR Community engagement is more than just a feel-good initiative; it’s a strategic tool that can significantly enhance your brand’s visibility and reputation. However, not all community interactions are created equal—in structure or ROI. To truly benefit from community engagement, you need to be strategic about whom you interact with, how often you engage, and when you …