With less than 70 days until Christmas, the holiday season is quickly approaching. That’s certainly hard to believe, isn’t it? Now, you might be thinking it’s a bit too soon to launch your holiday marketing strategy and respective promotions/offers. However, according to a recent article on Business2Community.com, the National Retail Federation (NRF) indicates that “each year, about 40 percent of …
5 Tips for a Successful Facebook Advertising Campaign
In today’s modern digital age, having a comprehensive digital marketing strategy with a Facebook advertising campaign is crucial to any business. With social media at the cornerstone of digital tactics, business owners and professionals have several effective organic and paid options they can implement to engage with users, drive traffic to their website, measure ROI, and more. While organic content …
LinkedIn Stories: What You Need to Know About this New Feature
While LinkedIn is considered one of the primary social media channels within a comprehensive digital marketing plan, it differs from networks such as Facebook and Instagram. It’s more geared toward business-to-business (B2B) social networking for businesses and professionals. Overall, LinkedIn offers an excellent platform for business owners and other professionals to establish themselves (and their businesses) as industry leaders and …
3 New Instagram Updates You Should Know About
Since its inception in 2010, Instagram has become much more than an app used simply for uploading, editing, and sharing visually engaging photos and videos. It has evolved, frequently adding new features and updates to enhance user experience. Today, Instagram offers a lot more when it comes to supporting businesses and helping them expand their presence online. As a business …
Understanding the 3 Facebook Advertising Objectives
Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising, specifically Facebook advertising, offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending …
5 Tips for an Effective Email Marketing Strategy
Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business. Now more than ever, as we continue to navigate the COVID-19 pandemic, email marketing is a very important …
3 Tips for Effectively Using Emojis
From the simple smiley face to the now 3,664 other emojis that exist in the Unicode Standard (according to emojipedia.org), these little symbols have been adding emotion (hence the name), personality, and sometimes confusion to writing for more than 20 years. In celebration of World Emoji Day on July 17, we’re offering three quick tips on how to effectively and …
YouTube Combatting Misinformation
In recent years, YouTube has become more than just a video platform for vloggers, comedians, and makeup artists. It’s also a source for news and information that more and more users are turning to. Unfortunately, with few to no restrictions on who can start an account and who can then upload videos on any topic, a lot of misinformation can …
3 Strategies to Help Kickstart Your Reopening
Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for. Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …
5 Tips for Creating Video Using an iPhone/Smartphone
Did you know the average attention span is less than 7 seconds? That’s how little time you have to capture your audience and give them a reason to stick with you. Enter the power of video in your content development plans. Content development is an essential component of the digital communication process. Often times, it’s easy to get wrapped up …