By: Samantha Scott, APR In today’s economic climate, characterized by high interest rates, national debt discussions, and consumer pullback, businesses face significant challenges. However, this is also a time of opportunity for business leaders who can adapt their marketing strategies effectively. One key approach recommended by leading economists (interesting that they are talking about marketing, no?) is to leverage your …
The Influential Role of Women in Shaping Communication Strategies
By: Yliana Vilella Public relations often involves diverse influences and perspectives – both by the initiators and certainly among the audiences. From crafting compelling narratives to navigating complex communication strategies, women have long played a central role in contributing to the public relations landscape. Their natural leadership strengths in authenticity, inclusivity, and flexibility have paved the way for innovative approaches …
Pushing the Envelope, Inc. Hires Paige Johnson as Marketing Assistant
Pushing the Envelope, Inc., a leading strategic marketing communication firm based in Fort Myers, announces Paige Johnson is the team’s new Marketing Assistant. In the Marketing Assistant position, Johnson is responsible for aiding in the execution of cross-channel marketing efforts, including content production, research, organization, and more. Johnson earned a bachelor’s degree in marketing from Florida Gulf Coast University and …
Pushing the Envelope, Inc. Adds Bethany Chadwick Cordero as Digital Marketing and Design Coordinator
Pushing the Envelope, Inc., a leading strategic marketing communication firm based in Fort Myers, announces the addition of Bethany Chadwick Cordero as Digital Marketing and Design Coordinator. As the Digital Marketing and Design Coordinator, Chadwick Cordero assists in setting digital marketing and design strategies, developing and implementing social media campaigns and content, and supporting email marketing efforts. She is also …
5 Tips for Spring Cleaning Your Marketing Strategies: A Fresh Approach for Growth
By: Ellie Marchiori Now is the perfect time for businesses to engage in some spring cleaning for their marketing. Just as we declutter our homes and embrace a fresh start, your marketing strategies deserve the same attention. Follow these five steps to revitalize your marketing approach for growth and success this year! 1. Dust Off Your Brand Messaging Start your …
The Power of Internal Communication in Today’s Business Climate
By: Yliana Vilella When planning communication, companies often focus on external stakeholders – clients and customers. However, one key audience frequently overlooked is the internal audience – the employees and stakeholders within the organization and critical messaging vital to their involvement and understanding. Internal communication also plays a crucial role in organizational success, serving as the vital link between the …
The Psychology of Valentine’s Day Marketing: What Appeals to Customers?
By: Ellie Marchiori Valentine’s Day isn’t just about hearts and flowers; it’s an opportunity for businesses to deepen their connection with customers. In the world of marketing, understanding the psychology behind customer relationships is crucial. What truly appeals to customers, and how can businesses build and maintain these connections effectively? We’re here to help dig into the tactics that have …
Dock the Halls with… a 108% Increase in Gift Card Sales!
ISSUE: For the third year, The Dock at Crayton Cove implemented a popular holiday gift card promotion. Drawing from its past success, The Dock reintroduced the promotion to boost end-of-year sales during the shoulder season in Naples, Florida. OBJECTIVES AND STRATEGIES: PTE developed the following objectives based on industry research, previous campaign performance, and expected outcomes: PTE employed the following …
Pushing the Envelope, Inc. Adds Yliana Vilella as Communication Specialist
Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, announces the addition of Yliana Vilella, as Communication Specialist. In her role as Communication Specialist, Yliana is responsible for developing and executing strategic communication plans, including publicity, community relations, crisis communication, etc., in alignment with overall marketing strategies. Yliana obtained her Bachelor of Arts degree in Mass …
Revolutionizing Marketing: The Impact of AI and ChatGPT in the Last Year
Yes, ChatGPT came up with that title… It’s amazing what AI (artificial intelligence) can do and how far it’s come in just one year. At its core, marketing hasn’t changed since its inception. The core theory applies – know your target audience, provide them with an appealing offer for a product or service that can improve their lives (need or …