Pushing the Envelope, Inc., a leading strategic marketing communication firm based in Fort Myers, announces Paige Johnson is the team’s new Marketing Assistant. In the Marketing Assistant position, Johnson is responsible for aiding in the execution of cross-channel marketing efforts, including content production, research, organization, and more. Johnson earned a bachelor’s degree in marketing from Florida Gulf Coast University and …
Pushing the Envelope, Inc. Adds Bethany Chadwick Cordero as Digital Marketing and Design Coordinator
Pushing the Envelope, Inc., a leading strategic marketing communication firm based in Fort Myers, announces the addition of Bethany Chadwick Cordero as Digital Marketing and Design Coordinator. As the Digital Marketing and Design Coordinator, Chadwick Cordero assists in setting digital marketing and design strategies, developing and implementing social media campaigns and content, and supporting email marketing efforts. She is also …
5 Tips for Spring Cleaning Your Marketing Strategies: A Fresh Approach for Growth
By: Ellie Marchiori Now is the perfect time for businesses to engage in some spring cleaning for their marketing. Just as we declutter our homes and embrace a fresh start, your marketing strategies deserve the same attention. Follow these five steps to revitalize your marketing approach for growth and success this year! 1. Dust Off Your Brand Messaging Start your …
The Power of Internal Communication in Today’s Business Climate
By: Yliana Vilella When planning communication, companies often focus on external stakeholders – clients and customers. However, one key audience frequently overlooked is the internal audience – the employees and stakeholders within the organization and critical messaging vital to their involvement and understanding. Internal communication also plays a crucial role in organizational success, serving as the vital link between the …
The Psychology of Valentine’s Day Marketing: What Appeals to Customers?
By: Ellie Marchiori Valentine’s Day isn’t just about hearts and flowers; it’s an opportunity for businesses to deepen their connection with customers. In the world of marketing, understanding the psychology behind customer relationships is crucial. What truly appeals to customers, and how can businesses build and maintain these connections effectively? We’re here to help dig into the tactics that have …
Dock the Halls with… a 108% Increase in Gift Card Sales!
ISSUE: For the third year, The Dock at Crayton Cove implemented a popular holiday gift card promotion. Drawing from its past success, The Dock reintroduced the promotion to boost end-of-year sales during the shoulder season in Naples, Florida. OBJECTIVES AND STRATEGIES: PTE developed the following objectives based on industry research, previous campaign performance, and expected outcomes: PTE employed the following …
Pushing the Envelope, Inc. Adds Yliana Vilella as Communication Specialist
Pushing the Envelope, Inc., a strategic marketing communication firm based in Fort Myers, announces the addition of Yliana Vilella, as Communication Specialist. In her role as Communication Specialist, Yliana is responsible for developing and executing strategic communication plans, including publicity, community relations, crisis communication, etc., in alignment with overall marketing strategies. Yliana obtained her Bachelor of Arts degree in Mass …
Revolutionizing Marketing: The Impact of AI and ChatGPT in the Last Year
Yes, ChatGPT came up with that title… It’s amazing what AI (artificial intelligence) can do and how far it’s come in just one year. At its core, marketing hasn’t changed since its inception. The core theory applies – know your target audience, provide them with an appealing offer for a product or service that can improve their lives (need or …
Pushing the Envelope Collects Nearly 4,500 Items for Community Cooperative During Annual Food Drive
On November 15, Pushing the Envelope, Inc. (PTE) wrapped up its 13th Annual CAN IT! Campaign, a charitable food drive committed to assisting individuals facing hardships in Southwest Florida. Over the course of a single month, a remarkable 4,360 contributions were gathered, collectively weighing in at 2,126 pounds! Committed to supplying food for individuals facing economic challenges in the region, …
Avoid Costly Marketing Mishaps, Get to Know Your Audience
If you get asked, “Who are you marketing to?” or “Who are you trying to reach?” You may have a simple answer to this: “My customers.” However, it isn’t always that simple. There are many factors that should be considered when developing audience profiles and communicating with them. Before you publish your first social media post, consider who your audience …