There are many different avenues to go when crafting an online marketing strategy. Businesses can often find themselves doing many different things to market themselves with no results to show for it. That’s why it’s important to understand the essential elements of successful online marketing before diving in – and to have a strategy or plan. Here we will identify …
3 Best Practices for Your Google Pay Per Click Campaign
Nowadays, if a customer is looking for a product or service, they “google it.” (i.e., look on the Internet first). So, it’s best to be one of the top results on the first search page… and with a competitive market, that probably means paying for that placement. Enter PPC or Pay Per Click. Google is not the only search engine …
Focusing on Others Can Benefit You
ISSUE: Pushing the Envelope, Inc. (PTE) was looking for a way to engage new audiences and diversify content for a local non-profit client without “watering down” the message or losing focus on the mission. The existing posting strategy was heavily focused on engaging the existing audience made up of loyal donors and volunteers well-versed in the organization’s mission but lacked …
Pushing the Envelope, Inc. Named a Constant Contact Certified Partner
Pushing the Envelope, Inc. has been named a Certified Partner by Constant Contact, a digital marketing platform trusted by millions of small businesses. As a Certified Partner, Pushing the Envelope, Inc. has demonstrated in-depth knowledge of the Constant Contact digital marketing platform and best practices. This ensures program participants and the clients they serve will realize meaningful results from their …
Understanding Analytics
Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics or performance data is the basis of solid marketing. How …
Pushing the Envelope Wins Two State Public Relations Awards
On August 9, 2022, the Florida Public Relations Association held its annual Golden Image Awards, recognizing public relations and marketing professionals for their innovation, planning, and design for various campaigns and projects. Pushing the Envelope, Inc., was presented with a Judges’ Award and Award of Distinction for the gift card campaign they successfully produced for The Dock at Crayton Cove …
Fewer Posts Can Equal Bigger Results
ISSUE: Pushing the Envelope, Inc. (PTE) began managing the social media presence for a national bank in mid-January 2022. An existing posting schedule was in place that was frequent but lacked strategy and engagement. OBJECTIVES & STRATEGIES: Taking a quality over quantity approach, the agency strategically reduced the total amount of posts shared organically from the brand when compared to …
Why Tracking ROI is Essential
When you launch a new marketing campaign, you have a goal in mind – to improve brand awareness, increase overall sales, etc. Having specific performance metrics in mind is good, but the most important should be ROI (Return On Investment) tracking. What is ROI in regard to marketing? Marketing ROI is simply how a company measures the amount of revenue …
Leveraging Media Relations to Increase Brand Awareness
There are many ways for businesses to promote themselves and create brand awareness. While digital efforts (social media, websites, email marketing, etc.) have value, public relations, specifically publicity, can still go a long way to boosting brand awareness among your target audiences. So, you want to get the media to cover your business, tell your story. How do you do …
Tuning in to the Changes in Video Marketing
Video isn’t just popular among audiences, it’s essential to virtually every business’s marketing strategy and has been for a few years. The question is: has video content and how audiences consume it stayed the same? The answer is no. In fact, the global pandemic, COVID-19 only amplified how much time people spend online consuming content. With the rise of TikTok …