Creating a loyal social media following takes more than just sharing content. It requires a consistent brand voice that engages the audience and makes them want to see more. In addition to consistency, adding value to your posts through knowledge and humor are two great ways to create a deeper connection with your audience. Need some inspiration? The PTE team …
3 Tips on Taking the Perfect Photo for Social Media
It’s evident that photos and videos have taken over social media. Long gone are the plain-text posts about someone’s day eating ice cream with their grandmother. Facebook realized this trend in 2019 when it added its status backgrounds to allow your text to stand out among the sea of digital photos and videos. With the constant overload of content in …
9 Tips for Creating Engaging Video Content – that Converts
In the ever-changing world of social media, video content is growing to be very popular and engaging. More than ever, brands and businesses are utilizing a variety of video content across social media platforms and getting significant results. According to Buffer, people are watching more than 100 million hours of video content on Facebook, YouTube is generating 4,950,00,00 video views …
5 Tips for Boosting Engagement on Instagram via Stories
Instagram Stories are becoming increasingly popular with marketers and brands, which is why boosting engagement is so important; but what are some best practices for ensuring your Stories are not only seen but also produce high engagement? According to Later, Stories generate more than 500,000 views daily. This makes it an ideal platform for brands looking to connect with their …
3 Key Social Media Trends in 2020
Social media is changing every day. New features and trends seem to always be on the rise leaving digital marketers to constantly adapt to ensure content follows best practices and is aligned with current trends. This year in particular has spurred various changes and new trends within the marketing and digital communication industries. While some of these can be attributed …
3 New Instagram Updates You Should Know About
Since its inception in 2010, Instagram has become much more than an app used simply for uploading, editing, and sharing visually engaging photos and videos. It has evolved, frequently adding new features and updates to enhance user experience. Today, Instagram offers a lot more when it comes to supporting businesses and helping them expand their presence online. As a business …
3 Strategies to Help Kickstart Your Reopening
Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for. Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …
5 Time-Saving Social Media Tips
By: Lauren Boyce, Intern You likely understand and recognize the importance of building a credible online presence for your business through social media. What you might not have realized was how much time, effort, and money creating meaningful social media content can require. When your small business begins using social media as a primary part of your marketing plan, it’s …
5 Reasons for Using Instagram Stories Now and in the Future
By: Lauren Boyce, Intern If you or your business has an Instagram account, chances are you’ve experimented with, or at least viewed Stories. Instagram Stories are fifteen-second pictures or videos you share with your followers that disappear in 24 hours. They can be a handy and fun feature to utilize for helping promote your business. Below, we delve further into …
3 Post-COVID-19 Digital Communication Tips Plus Example Content
The COVID-19 pandemic and resulting economic decline has forced businesses and individual professionals to operate in ways never imagined. Now, as we enter the initial phases of opening the nation’s economy, it’s crucial to be thinking about how to reopen and market your business effectively using these digital communication tips. While acclimating to this “new normal,” it’s also very important …
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