Owning your own business is all about following strategies – an operational strategy, financial strategy, marketing strategy…the list goes on. One thing you may leave off that list, but shouldn’t, is a reputation strategy. Whether your business is large or small and regardless of the industry you’re in, the way your business (or nonprofit) is portrayed can make or break …
You’re Only As Good As…
By: Samantha Scott, APR In this week’s blog I’m going to focus on some internal things we can all do to better our chances of customer/client satisfaction and positive interactions with media – i.e. PR or public relations. In the end, we (businesses and business owners) are only as good as our teams or staff, and that’s in more ways …
Pinterest: To Pin or Not to Pin?
If you aren’t super familiar with Pinterest or how a business could use it to communicate online, it’s fairly easy to pick up on this über-sharing site. Pinterest is a digital way to collect and share all the things, places, people, etc. that you’re into. It’s like the old school push pin bulletin boards teenagers have where they pin things …