At a time where the average person is exposed to (bombarded by) thousands of advertisements every week, a graphic helps you must say more in less time in an increasingly compelling way. Your story can no longer be told solely with text; as technology develops you must adapt to ensure your messages are heard amongst your competition. The simplest way …
Yes, you CAN and you SHOULD measure that
How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes qualitative measures alone don’t …
Record Revenue Increase Created with Strategic Marketing
ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make improvements in 2015. PTE developed a comprehensive marketing strategy for …
What does ‘marketing’ even mean? And how can I use it?
Marketing… It’s a BIG word. The definition of “marketing” is constantly changing and evolving with the times. Social media marketing wasn’t even a blip on anyone’s radar 20 years ago. Now, if you don’t have at least a Facebook page, your business may be looked at as outdated. Marketing is… identifying and utilizing means in which to acquire your company’s …
CAN-SPAM and How it Affects Your Email Marketing
If you are using email in your business – you need to be aware of the CAN-SPAM Act. This Act sets the rules and establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. This Act covers all commercial messages, which the law defines as “any electronic mail …
Dissecting a Brand
By: Samantha Scott, APR Branding as a term has been used for a long, long time dating back to cattle ranchers who were trying to distinguish their cattle from their neighbors’. Still it’s used to differentiate one thing from another. However, in the overuse of the term we’ve lost a bit of the meaning. The purpose of this blog is …
Marketing Firm vs. In-House – 5 Questions to Ask
By: Samantha Scott, APR Should we hire a marketing firm or a staff person? It’s a question many business owners face and the answer is different depending on your goals, needs and budget, but there are also commonalities as well. Maybe you’re handling the marketing now and you aren’t able to anymore. Maybe you have a staff person doing marketing, …
What I’ve Learned So Far In My PTE Internship
By: Natalie Bollt It is safe to say that I have learned more in these past weeks interning at Pushing the Envelope than I could have ever imagined. While the courses I take at the University of Miami are educational and provide textbook information on the industry, this internship has truly shown me how an actual agency operates and how …
Thank you Kayla for your time at PTE!
Exit Blog Spring 2015 Internship Written By: Kayla Chasney I would like to thank Pushing the Envelope for welcoming me into the company for the past few months. I have gotten more out of this internship then I could have ever imagined. Working in an agency setting has helped me immensely with time management skills and adapting to be …
Handlebar Lore – A Case Study on Branding
As many of you know we work with Scott Fischer Enterprises (SFE) and, most notably in our market, their newest and largest endeavor – Six Bends and Six Bends Harley-Davidson. What you may not know, however, is how much branding is involved in that project and how handlebars can drive a multi-million dollar project. Allow me to introduce you to the …