Summertime, even the word, tends to bring thoughts of lazy days, rope swings, lemonade and fun times, but we can’t just stop our businesses because of a season change! So, what should you do if your business is in Southwest Florida (or really anywhere) and it’s summertime, and perhaps, business has slowed a bit. Sink into a comfy chair and …
3 Easy Tips to Avoid a PR Nightmare
By: Samantha Scott, APR Life doesn’t come with a manual, nor do many of our jobs, so here’s my gift to you this holiday season – three quick and easy tips to help avoid some unnecessary, potentially embarrassing, definitely unprofessional moments. Consider it an early Christmas present! Plan I know, that doesn’t sound so hard. If that’s the case, however, …
Branding: Consistency is Key
By: Samantha Scott, APR I’ll admit it. I’m a bit of a “consistency stickler.” It doesn’t matter if it’s in the tone of writing used on a website or in PMS colors, I can’t help but notice when something isn’t consistent. In our field, marketing communications, it’s important. All too often business owners, marketing folks and other people communicating on …