Marketing analytics, by definition, is the study of data to evaluate the performance of marketing activity. Marketing a business takes more than creative flair; it is a data-driven process that should be based on research about your target audience, what they want and need, and how to reach them. Analytics or performance data is the basis of solid marketing. How …
Tips for Making the Most Out of the “Summer Slowdown”
For many businesses in Southwest Florida, summer is closely correlated with a seasonal slowdown in customer traffic. This reduction in business and revenue is due to the annual dip in total residents, many of whom only reside in the area from about October – May. We affectionately refer to these seasonal residents as “snowbirds.” While the summer slowdown can feel …
How to Perform a Mid-Year Marketing Review
If you woke up on July 1 and asked yourself, “where has the year gone?” you’re in the right place. After a year that seemed to never end, 2021 sure seems to be flying by. And although we all seem to be moving at light speed, it’s crucial to take a moment this month to perform a mid-year marketing review. …
5 Tactics to Get to Know your Audience Better
How well do you know your audience? You’ve likely defined a target audience that best aligns with your business strategy (if you haven’t, check out our previous blog, “3 Steps to Defining and Finding your Target Audience”), but are you keeping up with their changes in tastes and behaviors? It’s essential to keep a two-way communication line open between your …
3 Questions to Ask Your Content Development Team
You’re probably already aware that a thoughtful messaging strategy is imperative to communicate with your target audience. This isn’t a “spray and pray” approach – just putting the message out and hoping the right people receive it. Strategic content development tactics are crucial to creating conversions. There are some vital factors that can help your content reach, engage, and eventually …
3 Key Features of Facebook Creator Studio
Social media is dynamic, which is part of its charm. It’s important, however, to constantly stay on top of the latest updates, features, and trends. That’s why we want to share about Facebook Creator Studio and why it’s fast becoming the must-have tool for brands and businesses. Keep reading to learn about Creator Studio, what it is, and three key features …
Understanding the 3 Facebook Advertising Objectives
Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising, specifically Facebook advertising, offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending …
5 Tips for an Effective Email Marketing Strategy
Email marketing offers an effective, inexpensive, and uninterrupted way to connect directly with your audience right in their inbox. Using email marketing, you can create and distribute compelling campaigns that encourage customers or guests to buy, visit, and engage with your business. Now more than ever, as we continue to navigate the COVID-19 pandemic, email marketing is a very important …
3 Strategies to Help Kickstart Your Reopening
Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for. Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …
Yes, you CAN and you SHOULD measure that
How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes qualitative measures alone don’t …
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