By: Samantha Scott, APR In this week’s blog I’m going to focus on some internal things we can all do to better our chances of customer/client satisfaction and positive interactions with media – i.e. PR or public relations. In the end, we (businesses and business owners) are only as good as our teams or staff, and that’s in more ways …
3 Easy Tips to Avoid a PR Nightmare
By: Samantha Scott, APR Life doesn’t come with a manual, nor do many of our jobs, so here’s my gift to you this holiday season – three quick and easy tips to help avoid some unnecessary, potentially embarrassing, definitely unprofessional moments. Consider it an early Christmas present! Plan I know, that doesn’t sound so hard. If that’s the case, however, …
Giving Back & the PR Benefits
By: Samantha Scott, APR Yes, we’re in the holiday time of year and it seems like everyone is talking about donations, end of year giving and helping the needy. We are too. Beyond doing something good for someone else or “paying it forward,” there is value in getting involved in the community from a business perspective. Doing community service projects, …
The Media Pitch: How To Tell Your Story
Do you have an event or story that you would LOVE the media to pick up, but you’re not sure how to get their attention? With so much going on in the news on a day to day basis, it is important that your event or story stands out from the crowd. Here are some key points to getting your …
4 Tips for Working with Journalists
The first thing to keep in mind is that journalists, whether print, TV or even bloggers, are just people – like you and me. For many people unfamiliar with working with media, making a pitch call or coordinating an interview can be nerve wracking. Before you make a call, take a deep breath and try to relax. Think of the …
Networking: For Business and PR
Networking and communication used to take the traditional path of print advertising and brochures, direct mail, local/national trade shows, etc. These forms of communicating your brand/business still exist but more often they are used in balance with modern forms of networking and sharing information about you and your business. Here are some guidelines I have learned to follow in today’s …
Public Relations Strategy – 10 Steps to Ensure Success
As many of you know, I earned my APR (Accreditation in Public Relations) last year. Quite the process, I learned far more than I thought via studying assigned literature. One such piece, Cutlip & Center’s Effective Public Relations 10th edition (EPR 10) was invaluable. Having practiced public relations for large and boutique firms, I felt secure in my abilities. My …
Know Thy PR Professional – Is APR Important?
Many professionals have credentials or letters after their name, but what do they mean? Do they even matter? This week’s blog post is going to discuss one such situation – the APR. APR means Accredited in Public Relations. For members of FPRA, PRSA, and other professional public relations organizations, you probably understand the significance. It’s an earned designation that is …
The Importance of Setting Goals – for Career Success
Recently we had the opportunity to attend The Blue Chip Awards Luncheon. A wonderful afternoon filled with successful small business people, great food and inspirational stories, the highlight was key speaker, Nikki Stone. An Olympic gold medalist, Nikki overcame much adversity and physical challenges throughout her career and stressed the importance of setting career goals in her keynote speech. Stone …
Image Award Results – PTE Brings Home 3!
We are pleased to announce PTE won 3 awards at the local Florida Public Relations Association’s Image Awards ceremony recently! The firm won a Judges’ Award and Award of Distinction for their work with local nonprofit, Blessings in a Backpack and their Girls Night Out fund-raiser and another Award of Distinction for the public relations efforts on behalf of the …