Owning your own business is all about following strategies – an operational strategy, financial strategy, marketing strategy…the list goes on. One thing you may leave off that list, but shouldn’t, is a reputation strategy. Whether your business is large or small and regardless of the industry you’re in, the way your business (or nonprofit) is portrayed can make or break …
How to Grow Your Small Business
By: Samantha Scott, APR President Are you a small business owner? Are you looking for resources to help grow your business, or at least lighten your burden and get a little more cash flow movement? I can relate. As the owner of a small business for more than 12 years, I can appreciate how hard you work and can relate …
How to Shine Through the Rain
Despite being known for our illustrious year-round sunshine, we are now in the heart of the Southwest Florida rainy season. Much like we receive heavy rain showers day after day, journalists too experience their own form of a downpour. Except, instead of rain, they are flooded with emails. Hundreds upon hundreds of emails. If you’re like most individuals sharing a …
Meet A Local Reporter
Do you want more people to know about your business? Are you interested in having a story written about your product or services, but aren’t sure how to get the ink? Strategic public relations can help – if you employ proper media relations. While all journalists and local reporters follow the same ethical rules and best practices for presenting news, …
Pushing The Envelope Honored with Six Regional Awards
Pushing the Envelope, Inc. (PTE), a local marketing and public relations firm, won a Grand Image Award, two Image Awards, two Judges’ Award and one Award of Distinction at the Florida Public Relations Association (FPRA) Southwest Florida Chapter Image Awards ceremony earlier this month. This is the tenth year in a row that the firm has been honored for outstanding communications campaigns. PTE won the Grand Image Award in …
What I’ve Learned From My Internship At PTE
Written by Shannon Carroll I have been given many incredible opportunities and experiences in the marketing and public relations industry from my internship with Pushing the Envelope. I had the privilege of working in a very professional, welcoming, and educational environment. Being able to be mentored by and learn from all of the wonderful staff was a very valuable experience. …
Marketing Firm vs. In-House – 5 Questions to Ask
By: Samantha Scott, APR Should we hire a marketing firm or a staff person? It’s a question many business owners face and the answer is different depending on your goals, needs and budget, but there are also commonalities as well. Maybe you’re handling the marketing now and you aren’t able to anymore. Maybe you have a staff person doing marketing, …
A Great Learning Experience
Written By: Lauren Eissey
My experience with Pushing the Envelope (PTE) has been a great learning experience so far. It’s hard to believe that we are in November and it’s even harder to believe that I’m at the midpoint of my internship. Since joining, I have become familiar with PTE clients such as Six Bends Harley-Davidson, CRS Technology Consultants and CPR Tools, Inc.
The Best Way to Become a Pro!
Written By: Wytske Rijpkema
What I’ve learned so far at Pushing the Envelope, Inc. includes a thousand new things. I’ve written news releases, media alerts, put together presentations and so much more. I’ve also learned a great deal about graphic design, how to re-size photos and graphic images and how to incorporate creativity into PR. It’s nice to see how things are applied outside the classroom and outside my textbooks.
What I’ve Learned So Far In My PTE Internship
Written by: Cari Bell
I can’t believe that I have been at this internship for more than a month now. Not having any experience at a PR firm, I wasn’t sure what I was getting into when I started. I was pretty nervous on my first day and didn’t really know what to expect when I walked into the office on my first day. Now being at this internship for over a month I have found myself learning new skills that I know will help me in the future.