With less than 70 days until Christmas, the holiday season is quickly approaching. That’s certainly hard to believe, isn’t it? Now, you might be thinking it’s a bit too soon to launch your holiday marketing strategy and respective promotions/offers. However, according to a recent article on Business2Community.com, the National Retail Federation (NRF) indicates that “each year, about 40 percent of …
Understanding the 3 Facebook Advertising Objectives
Social media should be an integral component of any business’s digital marketing strategy. While organic content is important and valuable, social media advertising, specifically Facebook advertising, offers an inexpensive option for reaching your customers/target audience, driving traffic to your website, measuring ROI, and more. Among the most popular platforms for social media advertising is Facebook. With its affordable, flexible spending …
3 Strategies to Help Kickstart Your Reopening
Just as life and business began its slow return to normal (or close to), a recent uptick in COVID-19 cases has spurred a bit more uncertainty and challenges for business owners to consider and plan for. Whether your business has already reopened, is set to reopen soon, or remains temporarily closed for now, it’s crucial to have a marketing plan …
3 Reasons to Advertise During Slow Times
Amid the COVID-19 pandemic large global brands and small, local businesses alike have temporarily paused advertising campaigns. In fact, according to the Interactive Advertising Bureau, 74% of media buyers, planners, and brands indicated that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. This is understandable, particularly as it applies to small businesses that may …
Yes, you CAN and you SHOULD measure that
How many times have you had a great idea, went with it, and then thought – “hmm, I’m not sure if that really paid off. I ‘think’ it did, but I can’t be certain.” Or maybe you’re in marketing director role and you have to report to the C-suite about the performance of your efforts. Sometimes qualitative measures alone don’t …