What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this blog post, we’ll talk a little bit about what branding …
Measuring the Success of Your Holiday Marketing
Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that you’re sure will get you the business you desire. Can …
Ten Tips for Being a Successful Woman in Business
The month of October is recognized as National Women’s Small Business month, so we would like to take a moment to shine a special spotlight on all of the amazing, successful women in business and entrepreneurs alike. In the United States alone, 39% of small businesses are owned by women, and those businesses currently have an estimated revenue of about …
Record Revenue Increase Created with Strategic Marketing
ISSUE: Douglas Stevens, MD is a facial plastic and laser center practicing in Fort Myers for nearly two decades and offering surgical and non-surgical cosmetic solutions for its patients’ facial rejuvenation and reconstruction needs. The practice, while healthy, financially sound and with a steady patient load, was looking to make improvements in 2015. PTE developed a comprehensive marketing strategy for …
What I’ve Learned So Far in My PTE Internship
By: Jessica McAffee I can’t believe that my internship at Pushing the Envelope is almost complete. Not having any prior marketing or PR experience before this internship, I was at first a little afraid of what I was going to get myself into. But as the internship went on, I found myself learning new skills that I know will benefit …
4 Things to Consider When Planning Your New Website
1. Choose the right website domain. Your domain name is one of the first impressions your potential customer perceives about your company. Think long and hard about it; try to connect it to your existing brand and/or industry. The length of a domain is also very important. Some argue that longer domains are easier to remember, while others believe a …
Public Relations Strategy – 10 Steps to Ensure Success
As many of you know, I earned my APR (Accreditation in Public Relations) last year. Quite the process, I learned far more than I thought via studying assigned literature. One such piece, Cutlip & Center’s Effective Public Relations 10th edition (EPR 10) was invaluable. Having practiced public relations for large and boutique firms, I felt secure in my abilities. My …
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