Video isn’t just popular among audiences, it’s essential to virtually every business’s marketing strategy and has been for a few years. The question is: has video content and how audiences consume it stayed the same? The answer is no. In fact, the global pandemic, COVID-19 only amplified how much time people spend online consuming content. With the rise of TikTok …
The Importance of Social Responsibility
Social responsibility has significantly increased in the past few years. Audiences are now paying closer attention to the companies they support and looking for ways they have made a positive impact in their community. In the past, people were not actively holding companies responsible for not sharing their core values or stance on certain topics or issues. However, with the …
How to Use Push Marketing Effectively
Push marketing is an advertising strategy used to get your product or service in front of potential customers, rather than drawing customers in (pull marketing), which can take time and patience. Frequently push marketing is most associated with traditional advertising mediums, generated to raise awareness and reach as many people as possible even if they don’t have a desire or …
Three Tips for Defining your SEO Strategy
Search engine optimization (SEO) is the practice of refining and enhancing your web content to improve your website traffic quality and quantity. Similar to most digital tools and platforms, an SEO strategy relies on an ever-changing landscape of automation and scripts designed to improve the user experience over time. Are your eyes already glazing over? Take a deep breath and …
5 Tactics to Get to Know your Audience Better
How well do you know your audience? You’ve likely defined a target audience that best aligns with your business strategy (if you haven’t, check out our previous blog, “3 Steps to Defining and Finding your Target Audience”), but are you keeping up with their changes in tastes and behaviors? It’s essential to keep a two-way communication line open between your …
How Companies Are Promoting Sustainability
While companies have been “going green” and promoting sustainability for years, the demand for corporate environmental responsibility is at an all-time high and doesn’t appear to be slowing down. This focus on sustainability has been driven by headlines focused on climate change coupled with changing consumer behaviors from Millennials and Generation Z. Ahead of Earth Day, we took a look …
3 Tips for Responding to Reviews
Like most business owners, you have likely received an online review at some point – good or bad. These reviews are what potential customers see and how many base their opinion about your business. Responding to reviews is important and sheds additional light on how you conduct business. Negative reviews can drastically hurt a business, especially small businesses. Learning how …
5 Ideas to Boost Your Holiday Marketing
With less than 70 days until Christmas, the holiday season is quickly approaching. That’s certainly hard to believe, isn’t it? Now, you might be thinking it’s a bit too soon to launch your holiday marketing strategy and respective promotions/offers. However, according to a recent article on Business2Community.com, the National Retail Federation (NRF) indicates that “each year, about 40 percent of …
5 Tips for a Successful Facebook Advertising Campaign
In today’s modern digital age, having a comprehensive digital marketing strategy with a Facebook advertising campaign is crucial to any business. With social media at the cornerstone of digital tactics, business owners and professionals have several effective organic and paid options they can implement to engage with users, drive traffic to their website, measure ROI, and more. While organic content …
LinkedIn Stories: What You Need to Know About this New Feature
While LinkedIn is considered one of the primary social media channels within a comprehensive digital marketing plan, it differs from networks such as Facebook and Instagram. It’s more geared toward business-to-business (B2B) social networking for businesses and professionals. Overall, LinkedIn offers an excellent platform for business owners and other professionals to establish themselves (and their businesses) as industry leaders and …