SEO (Search Engine Optimization) is the practice of tailoring web content to maximize a website’s visibility, particularly in organic search engine rankings. There are many strategies and tactics available to help you improve your website’s ranking, but overall, a successful SEO strategy takes time, dedication, and consistent updates. In this blog, we outline five simple but often overlooked details that …
Three Tips for Defining your SEO Strategy
Search engine optimization (SEO) is the practice of refining and enhancing your web content to improve your website traffic quality and quantity. Similar to most digital tools and platforms, an SEO strategy relies on an ever-changing landscape of automation and scripts designed to improve the user experience over time. Are your eyes already glazing over? Take a deep breath and …
Signs and Symptoms Your Website May Need to be Redesigned
As technologies evolve on the web, the habits and behaviors of the user are changed. In response to these changes, companies are re-launching their websites to tailor the user’s online habits and needs. A “website redesign” is much more than just updating the look and feel of the website. It involves re-assessing your target audience and creating solutions to their new …
4 Things to Consider When Planning Your New Website
1. Choose the right website domain. Your domain name is one of the first impressions your potential customer perceives about your company. Think long and hard about it; try to connect it to your existing brand and/or industry. The length of a domain is also very important. Some argue that longer domains are easier to remember, while others believe a …
Advantages of a Custom-Designed Website
Building a website is far more complicated than adding images and text to a pre-built template and making it available for everyone to see. This blog is designed to explain the crucial benefits you get with a professionally developed website versus a template. You may have seen promotions for website services in a package, typically offering clients a choice of …