Pushing the Envelope, Inc. announces the promotion of Paige Johnson to Digital Operations Coordinator. Johnson, certified as a Meta Media Buying professional, will oversee paid digital campaigns on Meta and Google, direct AI implementation, and conduct marketing research and reporting in her new role. Johnson joined Pushing the Envelope, Inc. in January 2024. She holds a bachelor’s degree in marketing …
How to Navigate the Generational Divide with Your Marketing
By: Hannah Ramsey Navigating multigenerational marketing is a lot like hosting a family dinner. You’ve got guests of all ages, from the millennial cousin who arrives fashionably late to the baby boomer aunt who came early to help set the table. Each generation brings its own flavor, and to keep everyone happy, you need to cater to their unique tastes. …
Pushing the Envelope Recognized at State Public Relations Awards With Golden Image Award
Pushing the Envelope, Inc. (PTE), a locally based marketing communications firm, was recently honored with a Golden Image Award at the 67th Annual Golden Image Awards held by the Florida Public Relations Association in Tampa, Florida. A Golden Image Award recognizes excellence in public relations at the state level, showcasing winners who exemplify the highest standards of innovation, planning, and …
Mid-Year Marketing Review: What’s Working, What’s Not, and What’s Next
By: Paige Johnson As we enter the second half of the year, it’s the perfect time to take a step back and conduct a thorough review of your marketing efforts and strategies. A mid-year marketing review is essential for assessing progress, identifying what’s working (and what’s not), and making informed adjustments to ensure optimal performance and results in the months …
5 Marketing Strategies You Can’t Afford To Ignore
By: Ellie Marchiori In today’s competitive landscape, growing your business requires a multifaceted approach. From leveraging social media to managing your online reputation, there are many marketing strategies that can help you connect with your audience, build trust, and drive success. In this blog, we’ll explore five non-negotiables when it comes to marketing practices to help your business thrive. 1. …
How to Maximize Reach & Engagement on Social Media
By: Bethany Chadwick Cordero Social Media Day is June 30, and this is the perfect opportunity to evaluate the effectiveness of your marketing strategy in connecting with your target audience. When used correctly, social media can be one of the most powerful tools in building audiences and fostering brand loyalty. Whether you’re a seasoned social media manager or just getting …
From Classroom to Campaigns: 3 Tips for New Marketing Grads
By: Paige Johnson Graduation season is upon us, and for many new graduates, it marks the beginning of an exciting journey into the professional marketing world. At Pushing the Envelope, we are passionate about helping our clients achieve their goals but also try to give “a hand up” to the next generation of marketers and our fellow industry professionals. So, …
How AI is Transforming Marketing: Driving Conversions and Streamlining Operations
By: Samantha Scott, APR In today’s digital economy, artificial intelligence (AI) is more than a technological innovation; it is daily becoming more integral in advanced, successful marketing strategies. AI’s role in enhancing and optimizing marketing operations can’t be overstated. Here’s how AI is reshaping the marketing landscape and why it matters to your business and marketing efforts. Streamlining Processes with …
3 Tips for Maximizing the Effectiveness of Your Email Marketing
By: Ellie Marchiori In today’s digital age, email marketing remains a powerful tool for businesses to connect with their audience, build relationships, and drive conversions. However, with the ever-evolving landscape of online communication, it’s essential to elevate your strategies to stand out. In this blog, we’ll explore three important tactics for maximizing the effectiveness of your email marketing campaigns. 1. …
Earth Day and Corporate Social Responsibility – 5 Tips
By: Bethany Chadwick Cordero Earth Day is an excellent reminder to evaluate how we are taking measures as individuals and as businesses to be environmentally and socially responsible. In today’s world, corporate social responsibility (CSR) goes hand in hand with ethical business practices and should be an integral part of your branding and/or communication strategy. With cancel culture gaining traction, …