If you aren’t super familiar with Pinterest or how a business could use it to communicate online, it’s fairly easy to pick up on this über-sharing site. Pinterest is a digital way to collect and share all the things, places, people, etc. that you’re into. It’s like the old school push pin bulletin boards teenagers have where they pin things …
Networking: For Business and PR
Networking and communication used to take the traditional path of print advertising and brochures, direct mail, local/national trade shows, etc. These forms of communicating your brand/business still exist but more often they are used in balance with modern forms of networking and sharing information about you and your business. Here are some guidelines I have learned to follow in today’s …
Public Relations Strategy – 10 Steps to Ensure Success
As many of you know, I earned my APR (Accreditation in Public Relations) last year. Quite the process, I learned far more than I thought via studying assigned literature. One such piece, Cutlip & Center’s Effective Public Relations 10th edition (EPR 10) was invaluable. Having practiced public relations for large and boutique firms, I felt secure in my abilities. My …
CAN IT! Southwest Florida, Putting Hunger In Its Place This Thanksgiving
FORT MYERS, Fla. – November 2, 2011 – In an effort to help end hunger in Southwest Florida, Pushing the Envelope Inc. is hosting CAN IT!, a food drive benefitting the Community Cooperative Ministries, Inc. (CCMI). Their collection goal is 500 items. Pushing the Envelope, Inc. will be collecting canned food and non-perishable items until noon on Wednesday, November 23rd. …
Know Thy PR Professional – Is APR Important?
Many professionals have credentials or letters after their name, but what do they mean? Do they even matter? This week’s blog post is going to discuss one such situation – the APR. APR means Accredited in Public Relations. For members of FPRA, PRSA, and other professional public relations organizations, you probably understand the significance. It’s an earned designation that is …
PTE Honored with Judges’ Award at State PR Competition
FORT MYERS, Fla. – August 10, 2011 – Pushing the Envelope, Inc. (PTE), a local mixed marketing communications firm was recently honored with a Judges’ Award at the Golden Image Awards Ceremony by the Florida Public Relations Association. A Judges’ Award highlights a public relations program that achieved maximum impact for the least amount of money, and as part of …
The Value of Keeping Your Logo Fresh
Many companies, large and small, can be seen refreshing an existing logo and you may ask yourself why. There are a variety of reasons and we want to share some with you. Whether you are looking to develop a logo for your new business or are wondering if your current logo needs a refresh, here are some expert tips on …
Grand Poobah Adds APR to Credentials
SAMANTHA SCOTT, OWNER OF PUSHING THE ENVELOPE, INC. ACCREDITED IN PUBLIC RELATIONS Credential Nationally Recognized, Provided By Public Relations Society Of America FORT MYERS, Fla. – July 21, 2011 – Samantha Scott, Grand Poobah and Owner of Pushing the Envelope, Inc. is officially Accredited in Public Relations (APR). A standard of excellence and professionalism in the field, becoming accredited is …
Fourth Year, Four Awards – FPRA Local Image Awards 2011
It’s that time of year again – award entries. Seemingly endless details crunched into just two pages combined with mounds of supporting material… what does this equal? An Image Award entry for the Florida Public Relations Association. It’s a lot of work, but we enter at the local level through our Southwest Florida Chapter every year. This year, the fourth …
Really Pushing the Envelope, Firms Brings Home 4 FPRA Awards
FORT MYERS, Fla. – May 4, 2011 – The mixed marketing communications firm, Pushing the Envelope, Inc. (PTE), won 4 awards at the local Florida Public Relations Association’s Image Awards ceremony recently. Topping out the Association for the most wins, this is the fourth year in a row that the firm has been awarded for outstanding public relations campaigns. …