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If you get asked, “Who are you marketing to?” or “Who are you trying to reach?” You may have a simple answer to this: “My customers.” However, it isn’t always that simple. There are many factors that should be considered when developing audience profiles and communicating with them.  Before you publish your first social media post, consider who your audience …

The news is hungry, and they are always looking for the next best story. This could be good or bad for your brand. Either way, a good relationship with the local media and proper media training are critical to success. The news has taken many shapes over the years. With print publications, broadcast, television, blogs, podcasts, and social media, the …

As a certified women-owned and led small business, our team at Pushing the Envelope recognizes the importance of National Women’s Small Business Month to highlight the advancements made by women in business and celebrate women business owners. According to the U.S. Small Business Administration (SBA), in 2019, women-owned businesses represented 42% of all U.S. businesses and generated $1.9 trillion in revenue. Today, there …

Everyone has experienced stress before, especially in today’s society. With the constant need to feel available or other triggers such as financial complications or personal relationships, stress surrounds us. When it comes to the marketing and communication industry, stress has become somewhat of a running joke. With clever memes and photos, social media has created an environment to laugh at …

With the thousands of ways you can market your business – and yes, we actually believe this, hence our new podcast, 1000 Ways to Market Your Business – utilizing Google Ads should be on the top of your list for impacting your bottom line.  For one, these ads are highly targetable. You can outline your target audience and directly advertise …

A robust, successful campaign takes much skill and strategy to execute well. Think beyond the tactics (how you plan to execute – banner on the website, social content) and start with the goal – your desired outcome. Ask yourself, “What are we trying to accomplish with this campaign? What does success look like?”. Then, use these four steps to ensure …

Storytelling has become a game-changer in the world of marketing and business promotion. It is no longer enough to simply just advertise your products or services. Today’s consumers crave connection and want to know the story behind your brand. They seek informative, inspiring, and relatable content that resonates with their values and aspirations. To ensure your business thrives and attracts …

It is no secret we are experiencing economic turbulence today. So, we have some ideas on how to help your marketing dollars go further (vs. the knee-jerk reaction of cutting marketing budgets). Strategic marketing doesn’t have to cost thousands. Don’t let an economic upset disrupt your business. Use these tips to make your marketing dollars work for you. If you …

You could be checking all the boxes of your marketing strategy — email newsletter with segmentation, quality social media posts, media relations, etc. But if you aren’t measureing those efforts and paying attention to the bottom-line results of your marketing, how do you know it’s working? The answer is you don’t.  Measurement is a key component of a successful marketing …