Online Reputation Management & Yelp Online reputation management is a significant facet of digital PR and must be monitored and maintained accordingly. In the modern digital age, many consumers turn to online resources and websites to search for local businesses to accommodate their needs and wants. This is why having
Setting and articulating S.M.A.R.T. goals is an integral part of building and maintaining any business. In fact, business success can be attributed to the ability to set and achieve goals. Further, it’s a helpful way to motivate yourself and your employees to remain strategically aligned with the company’s objectives. You
Social media can mean many things to many people, but it’s without a doubt an important tool for your business. It’s inexpensive, engaging, and can be fun if done in the right way. Staying up to date on social media such as Facebook, Instagram, Twitter, LinkedIn, and other platforms allows
When it comes time to think about how to position your next marketing campaign, you have lots of options. You could go with something short, simple and sweet, or lots of complex images and intense messaging, or go the serious route. Have you ever considered, though, having a little bit
What are your goals for your business? If you’re like many others, you might want to sell more products, or you want a loyal audience, or you want your company to stand out. Reaching these goals can be difficult already, but especially so if your brand is lacking. In this
Are you like most businesses – working extra hard this time of year to generate attention for their products or services? Are you struggling to see the payoff or looking for new ideas? Perhaps you already reviewed our holiday marketing tips blog and you have an awesome campaign running that
The month of October is recognized as National Women’s Small Business month, so we would like to take a moment to shine a special spotlight on all of the amazing, successful women in business and entrepreneurs alike. In the United States alone, 39% of small businesses are owned by women,
Happy Fall! This time of year, it’s all about the cooler weather (even if it is only 5 or 10 degrees cooler here in Florida!), the start of our busy seasons and of course, pumpkin spice. While you’re sipping your PSL, take a moment to consider any bad marketing strategy
Owning your own business is all about following strategies – an operational strategy, financial strategy, marketing strategy…the list goes on. One thing you may leave off that list, but shouldn’t, is a reputation strategy. Whether your business is large or small and regardless of the industry you’re in, the way