It is no secret we are experiencing economic turbulence today. So, we have some ideas on how to help your marketing dollars go further (vs. the knee-jerk reaction of cutting marketing budgets). Social media is almost free. The popular platforms where your audience likely is, offer both organic and paid
You could be checking all the boxes of your marketing strategy — email newsletter with segmentation, quality social media posts, media relations, etc. But if you aren’t measureing those efforts and paying attention to the bottom-line results of your marketing, how do you know it’s working? The answer is you
Have you read our top-performing blog post on the benefits of community involvement? It’s earned more than 2,321 visits and remains a top blog to this day. If so, we have some updates for you. If not, you’re in for a treat… The opportunities for networking, brand exposure, content development,
Technology has advanced tremendously since its inception and will only continue to do so — and quickly. The creation of artificial intelligence is technology’s and the world-wide web’s newest brainchild, and it’s dominating headlines. Fear not; artificial intelligence was created to enhance our lives, not take them over. In the fields
Having options is good. But when you’re comparing dissimilar things or don’t have the same grading scale for all the options, it can become difficult or, worse, invaluable. Selecting the right marketing firm is no different. No marketing firms were created equal - even though it may seem like they
By Samantha Scott, APR The news media is dying. Fake news is rampant. People only use social media to get information. You’ve likely heard all of these at some point. While the way we obtain and consume information has changed (especially rapidly in the last five years), it does not
By Samantha Scott, APR Unless you haven’t seen any news, been on social media, listened to a podcast, or talked to anyone recently – you’re likely aware that the United States (and elsewhere) is experiencing some economic turbulence, shall we say. In times like these, business leaders tend to reconsider
Mother’s Day is coming soon - are you ready? We’ve got some suggestions for how you can surprise her with something special and support local Southwest Florida businesses. From flowers to fun times, spoil your mom with a day she will never forget! #1: The Classic Gift, with a Twist:
The next generation of Google Analytics, Google Analytics 4, is here. For those that aren’t familiar with Google Analytics, it is a data collection tool offered by Google that tracks website traffic. This comes in handy for businesses who wish for insights into their website’s performance via visits, clicks, conversions,