ISSUE: For the third year, The Dock at Crayton Cove implemented a popular holiday gift card promotion. Drawing from its past success, The Dock reintroduced the promotion to boost end-of-year sales during the shoulder season in Naples, Florida. OBJECTIVES AND STRATEGIES: PTE developed the following objectives based on industry research,
ISSUE: Pushing the Envelope, Inc. (PTE) served as the agency of record for Junior Achievement of Southwest Florida (JASWFL), a local office of the national organization Junior Achievement, whose purpose is “to inspire and prepare young people to succeed in a global economy.” Annually, JASWFL hosts a business Hall of
ISSUE: Pushing the Envelope, Inc. (PTE) was contracted to help the Hendry County School District communicate the need for more funding via the proposed half-cent sales tax referendum on the 2022 ballot. The District’s schools were old, outdated, and in some cases, in certain campus areas, non-functional. PTE was brought
ISSUE: Pushing the Envelope, Inc. (PTE) was looking for a way to engage new audiences and diversify content for a local non-profit client without “watering down” the message or losing focus on the mission. The existing posting strategy was heavily focused on engaging the existing audience made up of loyal
ISSUE: Pushing the Envelope, Inc. (PTE) began managing the social media presence for a national bank in mid-January 2022. An existing posting schedule was in place that was frequent but lacked strategy and engagement. OBJECTIVES & STRATEGIES: Taking a quality over quantity approach, the agency strategically reduced the total amount
ISSUE Pushing the Envelope, Inc. (PTE) serves as the agency of record for Angelina's Ristorante (Angelina's). Through operational assessments and market research completed by restaurant management, Angelina's determined they could increase revenue and market share by adding a Sunday brunch service. PTE was approached to help promote this additional service
ISSUE Like many restaurants in Southwest Florida, The Dock enjoyed a strong year of sales in 2021, post the initial COVID-19 hospitality crash of 2020. They scaled back some marketing efforts earlier in the year due to the success. However, in September of 2021, looking toward the end of the
ISSUE Pushing the Envelope, Inc. (PTE) worked with a restaurant on a Pay-Per-Click (PPC) Google Ads campaign in 2020. The restaurant received a high number of clicks, but it did not lead to an increase in traffic throughout the website via Click-Through-Rate (CTR). In January 2021, PTE revisited this opportunity
ISSUE: As a goodwill effort to show appreciation to Florida first responders and healthcare heroes in the wake of the global pandemic, COVID-19, 7-Eleven® franchisees decided to offer free lunches to them on May 7, 2020. On May 1, 2020, PTE was contacted to provide publicity services to generate awareness of