Direct Mail Drives $20k in One Month
Issue
A Harley-Davidson® dealership wanted to increase revenue. They were specifically interested in driving business to their service department, a part of their fixed operations. PTE devised a plan to work within their existing budget, leverage existing customers, AND generate a massive return – all within one month!
Strategy & Objectives
Target & Incentivize Customers – Develop a program to target former customers who could be in need of service (those who haven’t come in for 6 months for service).
Details:
- Budget – $800
- Timeframe – 1 month
- Method – Direct Mail
- Offer: $50 off next service
- List – Existing Customers
- Bonus – Promoted upcoming event
Evaluation
Increased Revenue!
- 41 service appointments
- $2,050 in redemptions
- $19,373.40 in business!
- $16,323 net profit!
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